What do you think happens to bottles after you throw them in the trash? They get shipped off to some landfill where they're buried and forgotten about, that's just littering with extra steps.

I know it's supposed to help with recycling, the issue is that it fails to address the core of the problem. Instead of actually doing something about plastic waste, they change the bottle design a little, someone probably makes a shitload of money off that, and everyone is happy, but in reality nothing of substance has actually been done. They offer us these pathetic compromises and we are stupid enough to be satisfied with them.