Greed isn't new, streaming companies aren't more or less greedy than cable companies. But internet companies innovated surveillance capitalism which cable companies couldn't do with their infrastructure. Streaming just waited to roll out unskippable ads so they could win customers early on with an artificially, temporarily better service.
I used to shower every day religiously whether I needed it or not, but eventually I found out it was drying out my skin and causing itchiness, especially in the winter. Showering less often has helped. And moisturizing after a shower.
Wearing 100% cotton and using sensitive skin soap and sensitive skin detergent are some of the first few generic things you'll hear from a doctor. (If they don't see something more specific going on.)