The users don’t care about the exclusivity.
There is a group of users who care a lot about exclusivity because it signifies unique status (expensive luxury goods, "ultra" version of products that looks distinctly different). There are even more users don't want to be left out of the "cool" group and that's why many people buy iPhones.
The fact that Beeper exists proves that people (read: Android users) coveted the "blue bubble" else we wouldn't even be having this discussion in the first place.
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