He mentions in the video that they stopped advertising that when the BBB brought it up with them.
I think for this story, the timeline is paramount. What Honey used to be compared to what it became are worlds apart. Claims they made when they were just a coupon aggregator should be considered in a different light than claims once they started partnering with vendors
I suspected it was a smaller channel, but didn't look myself. I haven't heard of them up until this point so this story could be a particularly big opportunity for them, so it makes sense why they are choosing the delivery method that they are