In the case they should have made it clearer in the terms, there are many companies that try to enforce them even if they seem unenforceable like Disney in the death case.
There is no excuse to put terms like this, Disney proved that even if they look unenforceable they might try to enforce them.
People like them used to go after books, now games.
https://bannedbooks.library.cmu.edu/aldous-huxley-brave-new-world/