Bulova is a pretty dang cool watch brand tho, they make some of the most accurate quartz movements in the world right now (Precisionist), and also in the 1960s with their tuning fork Accutron watches

And most people don't wear mechanical or (dumb)quartz watches so I'd say wearing either of these make you cool.

But wearing what makes you happy without giving a fuck about coolness is actually cooler than cool.