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Meow now
(mander.xyz)
There are multiple articles stating that Obsession perfume by Calvin Klein is a strong attractant for big cats (jaguars, leopards, tigers, et al) in Costa Rica, Guatemala, India and the Brooklyn Zoo.
https://www.google.com/gasearch?q=costa+rica+animals+deterred+by+obsession+calvin+klein
You noticed two weird things, maybe it's because they cancel out? Herbivores want to go to the beautiful Costa Rican field but they're full of big cats.
So the field is wearing cologne? (I had the same thought but the meme does NOT make that clear. Actually the meme itself doesn't mention big cats at all.)