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submitted 5 days ago by simple@lemm.ee to c/movies@lemm.ee

Nothing says this film is doing well like changing the title after months of advertisement campaigns.

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[-] porcupine@lemmygrad.ml 13 points 5 days ago* (last edited 5 days ago)

For anyone confused: this isn’t coming out of nowhere,

minor movie spoiler

it’s just the marketers trying to squeeze attention out of a spoiler at the end of the movie. They want to have their cake and eat it too by teasing the asterisk in the title as a mystery, then milking the reveal after a few days now that they assume anyone who cares about having that sort of thing spoiled has already seen it.

It’s still a strange marketing choice for a fairly successful movie a few days after release.

this post was submitted on 05 May 2025
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