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Half Life 3 Should Just Shadow Drop Like Oblivion Remastered
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this post was submitted on 20 May 2025
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Marketing cycles have gotten a lot shorter for these reasons. We used to have 2 year long marketing campaigns that are now often as short as 3 months. You do need people to know about your game, and you need them to be ready to buy it as soon as it comes out before the spotlight can be taken by something else. And in order to have reviews drop at the same time, review outlets need lead time ahead of release. Shadow dropping probably isn't the best answer for most games.