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At donor retreats and in pitch documents seen by The New York Times, liberal strategists are pushing the party’s rich backers to reopen their wallets for a cavalcade of projects to help Democrats, as the cliché now goes, “find the next Joe Rogan.”

[...]

The first out of the gate has been Chorus, a well-publicized liberal nonprofit group co-founded by the Democratic influencer Brian Tyler Cohen.

But others have stayed under wraps until now. In November, Ms. McBride and other liberal operatives gathered in Washington for a series of meetings to survey the election wreckage. At the headquarters of American Bridge, one of the largest Democratic donor networks, they eventually hatched a plan for a for-profit media company called AND Media, which stands for “Achieve Narrative Dominance.”

The company, incorporated in March, says it is aiming to raise $45 million over the next four years. The group hopes to have a $70 million budget over that time frame based on predictions of $25 million in revenue. It says it has raised $7 million so far. Ms. McBride and Christian Tom, who led digital strategy for the Biden White House, have pitched the company to American Bridge donors as a broad cultural project.

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[-] Zuzak@hexbear.net 32 points 18 hours ago

I mean, they do desperately need to do something about things like the fact that virtually all the top politics streamers are right-wing. But rather than trying to artificially promote someone whose message they can control (which people will easily see through), they should probably start by buddying up with the one big politics streamer who isn't on the right, Hasan Piker. But that would require engaging with someone who doesn't perfectly pass their shitlib purity test, so they'd rather pour money into tame mouthpieces that everyone will ignore because it's not how the current media environment works.

They're almost certainly going to lose in 2028, unless Trump nukes the economy and maybe even then.

[-] Lussy@hexbear.net 33 points 17 hours ago

they should probably start by buddying up with the one big politics streamer who isn't on the right, Hasan Piker.

Piker would honestly play ball if the Demonrats reached out, acted in good faith, and were not brainless.

But they are the biggest losers on the planet so there’s no way they’re digging themselves out

[-] goferking0@lemmy.sdf.org 7 points 4 hours ago

It'd end up just like what happened at the DNC convention. They'd drop him the second he did something they didn't like, while also not understanding that's one of the reasons people like him.

[-] Zuzak@hexbear.net 21 points 17 hours ago

Absolutely. These people have no interest in negotiation or compromise, they're just gonna keep throwing their weight around (whether it's in domestic politics or the world stage) and by the time they realize they're not strong enough to do that (if it ever happens) it'll be too late.

[-] sexywheat@hexbear.net 12 points 14 hours ago

They do love to compromise with the republicans though

[-] Zuzak@hexbear.net 9 points 7 hours ago

Is it really a compromise if you want the same things thonk

[-] Diva@hexbear.net 8 points 7 hours ago

'collaborators' has a more appropriate connotation imo

[-] Ishmael@hexbear.net 31 points 18 hours ago

It's sort of funny how they just can't understand that you can't have "independent organically-developed Democrat-aligned media" that is also simultaneously 100% palatable to big money donors.

[-] Zuzak@hexbear.net 25 points 17 hours ago

It's wild how much better the right is at playing the system, despite both sides being filled with out-of-touch, soulless geriatrics. From what I can tell, every right-wing personality has their own "brand" and many of them aren't "ideologically pure" at all, but still break right where it matters and pipeline people in that direction. But I guess at the end of the day, dems don't want people getting pipelined to the left in a way they don't 100% control, because then they might start getting funny ideas about "having healthcare" or "not killing people."

[-] Ishmael@hexbear.net 14 points 13 hours ago

Well there is something to be said about how much simpler right-wing politics is, and how the audience susceptible to the messaging is less critical. The problem for big money corporate Dems is that the majority of Americans who don't vote Republican are either too far left to agree with Democratic positions or too skeptical of politics in general to fall for focus-grouped big-donor-funded BS shoved in their faces. That's why Bernie gained so much more momentum than any other Dem in 2016 and 2020. He had principles and a history of sticking to them. Hell, Obama was the last Democratic presidential candidate who vocally opposed the Iraq War.

[-] barrbaric@hexbear.net 11 points 15 hours ago* (last edited 6 hours ago)

It's worth noting, I think, that most of the big right-wing influencers are absolutely artificial and propped up by far-right billionaires. Imo this is partly because a majority of conventional TV media was (at least perceived as) liberal-aligned, so they felt they needed to invest in alternate methods. Dem-aligned billionaires already have billions invested in traditional media, so they won't invest in alternative media. Not to mention that, as billionaires, they're doing fine under Trump, even if they find him distasteful. That leaves people who built their audience organically, who are, as far as I can tell, at least socdem and therefore not acceptable to the dems. There's no way out for the dems except for the party to die.

[-] Zuzak@hexbear.net 10 points 15 hours ago

It's worth noting, I think, that most of the big right-wing influencers are absolutely artificial and propped up by far-right billionaires.

Yeah, but it's a mix, right? You wait for someone to become mildly successful, to find the right nerves to hit, the right formula to corner an audience, then you prop them up and promote them to help them get bigger. I mean, not all, there's like the Charlie Kirk, Ben Shapiro types that are fully just mouthpieces, but then you've also got streamers who tapped into something organically. At least, that's my impression, I don't watch them or know anything about them, really.

[-] barrbaric@hexbear.net 7 points 14 hours ago* (last edited 6 hours ago)

Having thought on it a bit, I think both types exist, with the notable difference that the less artificial ones are onboarding younger people accidentally, while the more artificial ones are deliberately trying to onboard older people. Like, how many 30 year olds (who aren't already massive chuds) are going to become fans of Andrew Tate or Asmongold, and conversely, how many 17 year olds are going to start watching Ben Shapiro? How much the different demographics matter is up for debate, but dems are definitely lacking in the group that targets younger people, and probably also need to invest in media that appeals to people who have checked out of the political process because the dems don't fucking do anything even when they win.

[-] Adkml@hexbear.net 21 points 18 hours ago

Trump is currently nuking the economy and facing zero consequences.

I'm not sure democrats win another election without a serious change of course.

Even if things are as bad as they were from 2016-2020 I really dont think the general p7blic will give the current democratic party another shot because of how bad they fucked up last time.

[-] DogThatWentGorp@hexbear.net 17 points 17 hours ago

I don't think USians are savvy enough to even understand the democrats fucked up.

[-] corvidenjoyer@hexbear.net 11 points 16 hours ago* (last edited 16 hours ago)

But rather than trying to artificially promote someone whose message they can control (which people will easily see through), they should probably start by buddying up with the one big politics streamer who isn't on the right, Hasan Piker.

So uh they did actually react out to him...

...

...

...

To ask him for advice on how to create a "Leftwing Joe Rogan". hasan-smash

[-] InevitableSwing@hexbear.net 11 points 17 hours ago

Bit idea - Trump nukes the economy yet it's a bloodbath for the dems because they remained worse than useless and have no message other than "Vote!"

[-] Zuzak@hexbear.net 13 points 16 hours ago

> Trump causes a second great depression

> Dems: "Wow, we cannot let this stand, this is absolutely horrible..."

> oh thank god.

> I guess this is what it took for you to finally do something

> better late than never I guess

> "...for the banks. We gotta bail them out, that's our highest priority and the focus of our campaign."

[-] BynarsAreOk@hexbear.net 9 points 15 hours ago

People saying Trump is killing the economy and the #1 proof is... the stock market going down.

After years of "Bernie bros" and even some Dem playing with the idea that billionaires and Wall St are bad or at least deserve to pay more taxes etc, the first proof that Trump is bad is the damn line going down.

They say this unironically and expected this to resonate with the same people that voted from Trump when the line was also going up and the Biden team celebrated it. Bidenomics shit and liberal news asking themselves why people hate them when the "economy is doing so great". Go to reddit during the tariff crash, it was literaly this leopardatemyface shit but all stock market line go down pearl clutching shit.

And now that the market did the 180 all those dems look like clowns as expected. They have no message, even when they try its blatant stupidity and hipocrisy. The economy is only crashing when the line goes down, tell that to the Trump voter that suffered years of Bidenomics inflation shit "everything is great" lol.

this post was submitted on 20 May 2025
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