in so far as the dominant political parties in the US have positioned themselves as part of a discrete set of consumer choices that white people make and confuse with “having an identity”, it’s pretty spot on.

People with capitalism brain cannot work through base-superstructure issues of sociology in their understanding of culture, especially because their understanding of culture often comes from high culture which in history was essentially the preferences of the ruling classes.

This is a perfect continuation for them into the liberal era because it's a sign of liberal progress. Where once Kings told you what food was good, capitalist oligarchs give you the choice to decide what food you think is good, based on what choices they feel like you should have.