He works all year. He spends the rest of the year managing a huge toy making operation

Make up your mind: does he work or does he look at others working?

keeps a list of everyone on the earth updated

So does Google Adsense

runs a reindeer farm

Nah, a rich dude like him has other people doing the actual work there too.

he's a very hard working jolly old dude

Nah, he's a crotchety old billionaire slave driver with an expensive PR team.