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Amerikkkans be like:
❌ Boycott a company that supports genocide
✅ Boycott a company because their slop costs too much now
Iirc there was a report a while ago stating that the boycott did significantly affect McD's revenue along with Starbucks at least. Wish it was more though, would've loved to see mass branch closures across the world like we've seen in the middle East.
Edit: the impact was less than I thought. The highest figure I've seen after a quick search is a 3.6% reduction in revenue in the US
Though that does at least sound like enough for shareholders to get concerned. Especially if their costs have t gone down accordingly.
I feel like anything 5-15% would be considered effective. With how treat-brained westoids are, 3.6% isn't too bad.
I assume 3.6% of revenue is many millions of dollars, that ain’t nothing
napkin math $246 million over the last year