"The context is since October of last year, you've had lower grocery prices than restaurant prices. And when prices are cheaper at grocery stores, low-income households go there. When McDonald's is cheaper, they go to McDonald's," Wedbush restaurants analyst Nick Setyan said.

But fast-food chains could see a boost early next year, he added. "Prices at the grocery store aren't going to continue to deflate, and restaurants are going to figure out how to price their offerings the right way."

So, they're planning on not lowering prices but instead waiting until folks can't buy groceries so they come back to where they can afford to eat. Most likely also collude with other brands so they also won't lower their prices.

The blasé tone in which they describe a business strategy of 'the poor will come back when they have nowhere else to go' is horrendous.

Also, the soulless analyst's name is Nick Satan, this existence can't be real.

Death to Amerikkka

Amerikkkans be like:

❌ Boycott a company that supports genocide

✅ Boycott a company because their slop costs too much now

🎵 boycott McDonald's they give free food to the iof 🎵

The key indication that the Burger Reich is falling.

Dialectical McTerialism

They charge way too much for they're crappy food! Why would I spend $12 at McDonalds to get a crappy burger combo when I can spend $4 at the gas station for 2 equally crappy hotdogs and a big drink? Scoop Chinese and casual Mexican is all under $8 near me. Why would I ever eat McDonalds?

Also BDS

A curve is described where if you sell half the items at twice the price you make more money because you save overhead. They are just pushing the slider. If they can sell one burger for a million dollars they coudl save so much on costs.

McDonalds makes most of its money from real estate speculation, the burgers are really just for paying property taxes. So if burger sales slump it doesn't hurt them that much.

A response to grocery lol

The wheels are coming off folks

I bet this has more to do with the popularity of delivery apps than anything lol

Though the cheap price was a big gimmick of fast food, the convenience of it was also a huge aspect.

With delivery apps making basically all restaurants as equally accessible, and when the price difference is so marginal now, especially when racking on fees, why the fuck are you gonna order mcd's?

Capitalism is when no burger

:man-ray: “Are you, a fast food company?”

:patrick-yep: “Yep”

:man-ray: “And poor people are more likely to buy fast food, and the rich consume less, right?”

:patrick-yep: “You decided burger is worth more, forgoing your base. And if you want to have your sales back, you need to make your products cheaper as you cannot rely on rich people, who do not consume your product, right?”

:patrick-yep: “that makes sense to me.”

:man-ray: “Then stop raising prices”

:patrick-yep: “But I want money and the poor don’t mind!”

The west has fallen

Also McDonalds food is just poor quality, so if I was going to waste money on fast food I would choose something that doesn't taste like vomit and depression

I stopped when it cost the same to get 2 combos there, as it does to get 2 combos at my local burger places. The food is so much better, plus it's at least the same price. Hell, the burgers cost almost the same as Chili's and the fast casual chains.

Huh. I just make a point of never going there because they treat their workers like shit, and never looked into it beyond that.