I’m not buying that heatmap data. Why are almost all the dots on the left red? That would mean that women pick a random spot and focus on that for an extended period of time before moving on to the next. This is not really how you’d investigate a scene. The right images are much more believable to me: Short glances at random points to get an overview of the scene and then re-investigating points of interest.

I am a man, though. Women: Do you really stare random points into oblivion?

Edit:

Ok, at first I thought this was actual eye tracking information. However,

[researches] asked [participants] to click on areas in the photo that caught their attention.

Then the different-colored dots make even less sense. And why are there fringes?