As a capitalist, you should hold these beliefs, because chasing after ever increasing profits is obviously unsustainable and will destroy capitalism. Steady profits year on year is what you, a capitalist, should want, because that’s how you keep capitalism fucking going.

The problem is that if you settle for steady profits, your competitors with no scruples will outdo you. If they outdo you enough times, they'll buy your company and/or drive you out of business, and then you'll have no profits.

Most rational system

Capitalists are in competition with one another to maintain their position, which means they simply can't have steady profits. Unless they're selling something niche that will always exist, from day 1 they're on a shrinking treadmill with other capitalists in their industry praying for their failure.

They only have class solitary among one themselves when it comes to keeping capitalism around or keeping labor cheap.

Video game studios are in another bucket of worms where it turns out the most profit comes from selling garbage on a subscription model, or just taking a percentage of what other developers make (such as what Valve, Epic, Nintendo, Sony, etc all do).

Companies that make a steady, tiny profit are gonna be bought out or their workers will find somewhere else that promises more long-term stability. Look at the tragedy of what happened to Raven Software and Treyarch, forever doomed to work in the CoD mines.

There's a "Dragon devouring it's own tail" element. You might be a smart capitalist, but shareholders aren't, and they hold your leash. You could try to develop a stable, powerful, robust company, but if you're not return-maxxing and profit-pilled the shareholders will pull their investments and go to someone who promises a higher short-term return.

Individual firms, unless they're privately owned, often can't pursue a steady, stable position even if someone in the C-Suite is Marx-brained enough to understand how this whole nightmare works. They're in the hands of forces beyond their control, the great god Capitalism who thirsts for the blood and bone of humanity.

In the US due to an utterly insane theory of "Shareholder Value" the C-suite is legally required to maximize sharehold profits at all costs and ahead of other considerations, and they can be removed or sued if they do not.

the TTRPG Eclipse Phase kind of goes in to this. The feral anarchists who write the thing posit that after late-Capitalism will come hyper-capitalism, where all the big firms break down in to "agile" and "flexible" hyper-corps, the evolution of mega-corps. Hyper-corps will assemble labor and resources for months or even days at a time to squirt out a minimum viable product leveraging every kind of labor-strangling technique they can. In the Eclipse Phase world that's countless millions of "infugees", refugees from earth who uploaded their brains in to cold storage to escape the apocalypse and are now utterly at the mercy of Hypercorps who buy them as de-facto slaves and only break them out of cold storage to put them on a project in a vastly accelerated simulated spaces. The infugees are desperate for any time in the waking world and take contracts that last days or months of real-world time but might be years of simulation time. If they're very lucky they might be able to buy clock-cycles to keep operating as a digital consciousness after their project ends, but most of them get tossed back in to cold storage, essentially frozen in time, until, if they're very lucky, their quickly aging skill set is needed again.

The anti-capitalist moeities out beyond the Belt are in a cold-war with the in-system Hypercapitalists, and part of that is spinning up as much compute time as they can to rescue as many infugees as they can manage, then cranking out minimally viable cybernetic robot shells so they can at least put people in simple bodies that can participate in the physical world while they wait in the long, long, long queue for a biological human bodie, or at least a partially biological synth body. Some people are fine being a free or mostly free digital consciousness and living in the data networks, or embodied in simulations, but most people want to have meat bodies that can be part of the "real" world again.

It's a cool system. It goes hard in to what trans-humanism might mean for us in the near future, investigating both the wonders (nearly-unlimited bodily autonomy for wealthy hyper-capitalists and well equipped anti-capitalist societies) and the horrors (terrifying new kinds of slavery made possible by speculative and emergent technologies).

Oh certainly, I just find it interesting that the capitalists can’t even manage capitalism in a way that it won’t fall apart. They’re a serpent eating their own tail and can’t even listen to the people pointing out they can’t possibly do that forever.

People at the very top are unfamiliar with how any company works. In that I mean they don't understand how to make or perform a service for a customer. They only know how to manipulate capital to their benefit and at no point does it matter what the company theoretically does at all. Make wigets or polish shoes or serve burgers, none of that matters, only their valuation and quarterly earnings report matters.