She released a video at some point explaining WHY she looked and dressed that way. It was an interesting PoV, and totally unrelated to her hobby as maker and influencer.

I guess the real lesson is that if you’re Chinese and develop a Western audience, us that to escape China. Don’t stay behind in China because your big audience is painting a target on your back, and eventually the Chinese authorities are going to ruin your life.

She couldn't, her SO was Uighur and couldn't get permission to leave.