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Xbox just died?
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I mean not a single Xbox model managed to outsell their main competitor in PlayStation. Even the PS3 beat the Xbox 360 in sales by the end of the console generation, and those sales in the second half of the generation are the most profitable. Consoles start selling at a loss or break even point, and only become profitable later on with later "slim" iterations.
This model would be sustainable if they cornered the US market like Apple did with the iPhone, and gave up on the more global market to PlayStation, but Xbox can't even get a foothold in the US.
That came as a surprise to me, probably because I was mostly checked out of following the console wars by the end of seventh gen and the PS3 was kind of a laughing stock for the early stretch of it
It caught up in the long run