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Apple calls 128GB 'lots of storage' in new iPhone 15 ad | AppleInsider
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this post was submitted on 18 Mar 2024
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The ad says "Lots of storage FOR PHOTOS", specifically.
If we assume that the typical iPhone photo is 4MB (they're almost always less), and you use half your storage for photos, ((128/2)*1024)/4 is 16,384 photos.
I'd argue that's quite a lot.
Idunno if technically correct is the best route to go here. But sure, if you wanna defend more bs marketting from a huge ass company, you go.
Lemme explainw hy the rest of us find this a little dumb to see. Iphone is famous for being the best phone in the world at recording video, which is not nearly as small, especially at high resolutions.
For context, a 4k60fps video is 400MB per minute, which would fill up the phone in less than 5 and a half hours. You can record less than four of your kids soccer games with that. If you go with 4k24fps (135MBpm), you can get 948 minutes of video which is 11 soccer games. You'll probably get most of your kids soccer games, but you'll have to dump the video if they get to the playoffs.
If you got noticably shitty quality at 720p30fps, (why would you do that on the phone camera with the arguable best video recordings in the world?!) you get 53 hours of video recording time.
Look, its a lot compared to vhs, which could do up to 240 minutes, or vhs-c, (the mobile vhs) which could do up to 60 minutes of video.
It's a lot compared to phones from ten years ago, even. But it sure as fuck is not a lot when you compare it to literally any other phone from the same price bracket and age range. Thats the point. The storage is fucking average compared to competitors. If you use the phrase 'a lot of storage' you damn well better be doing at least twice what your competition is doing for me to agree with you.
Meanwhile Nokia's cells have removable battery, audio jacks and a micro SD slot
Nokia. lol. No-buy-a.
It’s really your choice to buy the model you need and can afford. Apparently enough people do that they know exactly where to price their models.
They do have marketing people employed that are far more experts than you and me how to squeeze customers for maximum profit. If people weren’t buying low storage models, they wouldn’t make them.
Since they are, they’re obviously selling them. My parents regularly buy the lower storage models quite happily.
So I’m not sure what point you’re making? They should cut back on their profits because “some reasons” or for the good of the world? lol no.
128gb is average. That's my point. iphone ads are getting shit on because they called 128gb 'lots of storage'. It's not 'lots'. It's average.
well, that, and it's apple, and everyone loves to hate those guys.
I think it can be lots of storage for some.
It’s marketing after all. Manufactured angst just doesn’t sell. Sorry.
I can't agree with you. If someone promises to give me 'a lot' of anything, and then gives me an average amount, i'm going to call them out on it.
If someone handed you a regular glass of water and told you it was 'a lot' of water, you'd think they were an idiot.
lol. Enjoy your echo chamber.
It's the best phone to record video?
Nobody contests it's top three, and a large chunk of people say it's best in class for video.
First google result; https://www.digitalcameraworld.com/buying-guides/best-phone-for-video-recording
Second google result; https://amateurphotographer.com/buying-advice/best-smartphones-for-video/
Third google result; https://www.digitaltrends.com/mobile/best-phones-for-video-recording/
It looks like it's nuanced.
Not if youre a normal person who doesnt have a hobby of doing video stuff. Yeah, its got ups and downs, but the iphone really is the best, or near to it, for anybody who wants to record someyhing without knowing what iso or exposure is.
Who in God's name sits down to watch a replay of their kid's soccer game that they already saw live, and recorded in its entirety in stunning 4k for some reason?
I wish I had more stunning 4k videos of loved ones that passed away.
lmao, soccer moms showing it off to their grandparents or adding one or two cuts into a graduation video, etc. Basic family shit. If I buy a phone with the best video camera possible, I want to be able to record jimmy's birthday parties, jane's soccer games, and whatever else theyre doing without having to stress about which kid is more important to show to grandma at the end of the month because i'm low on space.
You've missed the point though. The specific example is generic and not meant to be taken literally.
Yeah, that lost me
Typical 12mp heif image is ~1mb
Do you mean heic? That format is absolute wizardry as far as i'm concerned, achieving really small filesizes. The only downside IMO is it doesn't seem to handle things like screenshots very well, with noticeable artifacting around text and sharp contrasty things
heif is correct, it is an image format derived from heic for video. It is pretty spectacular especially compared to the aging jpeg, but yes best to stick with uncompressed formats for non-natural imagery such as screenshots of digital UI and text etc.
Edit: Reading this, looks like HEIF is the container and HEIC is the codec. You’re right!
https://en.wikipedia.org/wiki/High_Efficiency_Image_File_Format?wprov=sfti1
My photo library is like 300GB (although I suppose I take a significant amount of video). I also have 30GB of downloaded music. 128GB is really not enough.
My photo/video library is 1.4tb but for most people (like my parents) 128 is plenty
but do you need all 1.4TB on your phone at all times?
No, that’s what iCloud photos is for :) not sure why I’m being downvoted, it was my intention to say 128 is enough for most - including me.
I'll hazard a guess, because we are talking about physical storages on the phone and not cloud storage. In your case, 128 is not enough if you keep it in your phone.
I don’t need to keep it on my phone. The thumbnail cache is only about 20gb
As far as I can tell, the size is designed to make sure you buy iCloud space. Just another monthly charge for a company needing impossible infinite growth to keep investors happy.
Not so much for 4k60 video
It is a lot. I have now 48/64 GB storage used on my iPhone from 2020. Photos/apps are also offloaded to iCloud to save local storage, the system automatically helps you. I sat down once to delete big unused videos or multiple photos, but other than that I don’t actively manage it
I did the same thing, 64 GB, offloaded photos to iCloud, it worked for about 2 years, then it became a constant struggle for the next 2 years. Could not install updates unless I deleted a bunch of apps first. Let iOS manage which apps are installed? Great idea, flawed in execution. It would delete apps that I never open but are necessary for some Shortcuts to run. Also the apps themselves don’t use that much space, it’s the data they store. Now I have 256 GB. I think 128 might be fine but I thought the same thing with 64 GB back then.
I'd argue your counting is flawed. That storage is used for OS, updated applications, caching, system data, videos, music you listen to, etc. When you buy 128GB you never get more than 100, and it only keeps getting smaller the more you use it. And iPhone's default video FPS is 60. See how many of those can fit on that storage.