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Millions? Weak.
x10
x100
Calculate the fine as a percentage of yearly gross profit. A sliding scale from 0% to 100% depending on the severity of the offense.
And there still remains the problem that so many of these data leaks are immutable (data about you that cannot be changed, like social security number, birthdate, etc), so that data is just out there, about you, publicly, for the rest of your life.
When a carrier commits crimes openly, they should bleed money profusely and publicly. Create real deterrents or this is theatre to make the public think something is changing.
Carrier, "Yo I did this illegal crime that made ten billion in profit!"
Gov, "Naughty naughty, that's a one hundred million dollar fine."
Carrier, "Aw man, that means I only have 9.9 billion. Now I am sad. I will never do this again."
(Tune in next week when Carrier does it again!)
That said, Republicans probably wanted to fine them $0, so at least they aren't in charge.
Seriously, though. That fine is less than a slap on the wrist.