This article is corporate shit nonsense where he contradicts himself. He says the stuff made for Japan is now acceptable everywhere i.e Japan norms become mainstream and assures that things are not changing. But then he talks about "expressions" which is what exactly? Who knows, maybe this is a translation issue, but thinking a story about incest is about "expression" and not "storytelling" as he puts it then this is just nonsense, I mean literaly translation issue I guess. What is the interpretation supposed to be? Its fine to make a incest romcom just make sure to not include the steam covered baths, the beach episode and the pantyshot every episode? Yeah sure ok mr. Megacorpo shitter.

“Now, however, the same fun and excitement can be experienced at the same time in any region,” he added. “That is how common Japanese animation has become around the world. What we thought was for the Japanese market is now accepted in all regions. I believe that the market has matured to that extent.”

Their curiosity piqued by his mention of anime’s acceptance on the global stage, Mantanweb then asked Yawata,”Japanese animation has a history of unique evolution that is not found anywhere else. There is even a kind of radicalized expression. When it comes to distribution to the world, is it necessary to change the style?”

In turn, the Disney exec opined, “I don’t think there has been any major shift. The fundamental storytelling, the precision of the action, etc. have not changed, but there may be a shift toward adopting more acceptable expressions.”

“In order to be seen by many people, expressions that do not hurt or mislead people should be taken for granted,” he continued. “That is not a negative thing, but perhaps an evolution. When videograms were the focus, there was a tendency for only those who wanted to buy them to do so, but our awareness is changing because we are now distributing to a larger market through a service that can be viewed at any time by adults and children alike.”

What people are probably going to be concerned about is a sudden shift towards western audience preferences which a lot of people here give way too much credit for, I mean in one side we constantly shit on gamers, Gamer culture, AAA culture, all the hollywood trash, but then also unironically when fucking the western monolithic entertainment corp guys says they want more of that then its obvious good because you should assume good faith that they just mean less pedoshit and not more gamer or generic Netflix show#5154363446 and that is definitely an improvement.

You can fight for better things without trying to pander to westerners questionable tastes either. Disney is not your damn friend. This clueless person is just trying to play both sides anyway. Disney wants shit to stream and their only values is whatever the marketing department says will pull numbers.