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Why the fuck does every food item have an "air puffed" version now that is also more expensive. THEY'RE CHARGING FOR AIR. They're literally selling air. It's so infuriating. Brings a whole new definition to "inflation."
I won't lie lots of food tastes better air puffed but also it should cost less. It's less food. I hate capitalism 
anecdotal evidence, but every time I've gotten ice cream from a grocery store recently it's a very very light and airy, an almost foamy texture, with lots of tiny bubbles in it, as opposed to when I go to a shop that makes their ice cream in-house.