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Perfume boss admitted he ignored Russia sanctions
(www.bbc.com)
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It is priced at what the market will bear, and for whatever reason people think this specific scent is worth that for whatever reason.
Paying a premium for certain smells is an extremely old human pastime.
Luxury products aren't really supply-and-demand. It certainly doesn't cost that much to produce.
I can put smelly things in a bottle too
But can you get rich idiots to pay exorbitant prices for it?
Hmm… marketing? I wonder how this guy did it. There’s obviously nothing special about his perfume other than it being an exclusive scent. Perhaps if I charge $10,000 a bottle and make the packaging really cool. I’m sure A few influencers would be willing to get in on the scam