Peppou is more blunt: “Hey, do you want a worse burger at a higher price so the planet benefits? … Not really. If I want to eat a beef burger, I’ll eat a beef burger, which tastes really good. And if I don’t want to eat a beef burger, because I want to eat sustainably, I’ll eat a carrot.”

I'm still fucking bewildered by the fact that Beyond and Impossible chose to price their products higher than meat. Dipshits could've taken over the market if their CEOs realized they had the price competitive edge.