I have never seen the meme.

Love it. This was one of my fav games of my childhood. I only finally beat it after I came back to it as an adult so I can relate to the scene in this photo.

I still know so many of the hidden lives and power ups.

I was hoping to see something more than a link to their instagram where they sell shirts, but oh well. Love the picture regardless.

This is the best summary I could come up with:

Now a YouTuber has discovered that the family hails from Prince Albert, Sask., about 130 kilometres northeast of Saskatoon.

"[It was] just an innocent, 'here's my mom and a cute photo,' and it blew up, like millions of views in a matter of weeks, and we just didn't expect that," said Wolford.

That changed this week when American YouTuber Sakura Stardust posted the story behind the photo.

"Mom in general loved spending lots of time with her kids and Nintendo happened to be one of those things.

Stardust revealed that the 'Game Boy Mom' was Debra Tooley, a mother of four who loves horses, designs cakes and was the only one who could beat a particularly hard level in Super Mario Land for Wolford, his sister Jenna, and his cousins Dean and Dustin Millis.

"They were watching to see how I did it so they could recreate that.… There were lots of times that day where they'd bring it to me to get past it, but eventually they figured it out."

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was the only one who could beat a particularly hard level in Super Mario Land

There were only like four levels lol