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Microsoft EVP Yusuf Mehdi said in a blog post last week that Windows powers over a billion active devices globally. This might sound like a healthy number, but according to ZDNET, the Microsoft annual report for 2022 said that more than 1.4 billion devices were running Windows 10 or 11. Given that these documents contain material information and have allegedly been pored over by the tech giant’s lawyers, we can safely assume that Windows’ user base has been quietly shrinking in the past three years, shedding around 400 million users.

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[-] lupusblackfur@lemmy.world 53 points 1 month ago

If this calculation proves true, one would think losing close to 1/3 of its customers would cause M$ to rethink some of its business policies/plans...

Such as forcing folks to retire perfectly good hardware and buy new if they wish to run Windoze11.

But then again, it's M$... 🤷‍♂️ 🤦‍♂️

[-] FlexibleToast@lemmy.world 30 points 1 month ago

1/3 of its Windows customers, not of all of its customers. I bet they still make plenty of money with Azure and Office 365.

[-] henfredemars@infosec.pub 23 points 1 month ago

Precisely. Windows is a side project for Microsoft now.

[-] dual_sport_dork@lemmy.world 13 points 1 month ago

Especially since the majority of computer users worldwide now no longer use a PC to do their computing. The average consumer now uses Windows only at work. Their personal device, whatever it is, runs Android or is some manner of iDevice, two platforms which have thoroughly eaten Microsoft's lunch.

It's too bad for Microsoft that their mobile platform -- Windows Mobile, er, I mean Windows 8 RT, er, actually it was Pocket PC, um, no wait, it was Windows CE, et. cetera -- all bombed so spectacularly, and the most recent one mere moments before Google took over the world.

I imagine Microsoft is no longer eyeing private users as a cash cow except purely as advertising targets.

It's only a matter of time before some brilliant dipshit over there manages to envision Windows as a subscription service aimed solely at businesses, and the days of Windows as a standalone OS will be over.

[-] henfredemars@infosec.pub 5 points 1 month ago* (last edited 1 month ago)

I could imagine a future where Windows is just a proprietary DE over a Linux system. I don’t think it’s coming anytime soon because of the development cost it would impose, but I don’t see why they would go to such efforts maintaining a system they could get for free if the desktop user base keeps shrinking. They’re just too greedy not to do that. Even the backwards compatibility with Windows software is becoming a solved problem.

Aside from my above rant, the PC is definitely fast becoming an enthusiast/business platform. I opened a retirement account the other day through my smart phone!

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[-] thisbenzingring@lemmy.sdf.org 4 points 1 month ago

i was a MS employee once. Windows hasn't been their focus since Windows XP. Once they discovered the profit margins of Office 98... Windows was just a way to keep you using Office

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[-] reddig33@lemmy.world 9 points 1 month ago* (last edited 1 month ago)

It’s Microsoft’s current CEO. All he is interested in is subscription revenue. Xbox hardware is next to go.

Breaking up Microsoft would be the best thing they could do right now. But it won’t happen.

[-] Guidy@lemmy.world 4 points 1 month ago

And adding advertising to various parts of the OS.

Hey, Microsoft: de-shitify your OS if you want it to be more popular.

[-] Godort@lemmy.ca 4 points 1 month ago* (last edited 1 month ago)

This will rely on having an executive team that can predict trends beyond the next quarter.

Doubling down on advertising, telemetry, and AI in an overly bloated OS looks really good if you only care about the profits that brings for the next 3 months, rather than how much your userbase resents it. MS is fully capable of turning this around immediately by just making LTSC available to the public without needing to buy a MAK through an enterprise channel, but that means throwing away some recurring revenue in favor of claiming a lost userbase

[-] audaxdreik@pawb.social 3 points 1 month ago

You would hope, but this is the same thing we see across almost all industries these days. It's almost like there's a root cause for it, some sort of, Iunno, economic system we could blame ...

But especially cable companies, for example. Has a dwindling customer base caused them to rethink their business strategies? Or has it caused them to try and bleed that dwindling base dryer even faster?

There's no "learning" anymore, there's riding the bus to the absolute pits of hell and just hoping you're not the CEO to be the one that has to go down with it.

[-] secretlyaddictedtolinux2@lemmy.world 40 points 1 month ago* (last edited 1 month ago)

Hey, I have an idea that will help Microsoft:

why not add even more AI that logs everything and then reports it to the government through additional telemetry?

then they could even require the next edition to include a dedicated advertising GPU to take those logs and create tailored ads on the wallpaper as well as occasionally parse the logs and generate summaries for safety purposes!

that will bring the customers back and boost short-term profits too!

[-] Pirate@feddit.org 10 points 1 month ago* (last edited 1 month ago)

You mother fucker... You're hired.

[-] NigelFrobisher@aussie.zone 26 points 1 month ago* (last edited 1 month ago)

My new laptop came with Windows 11, but that’s gone now. Steamdeck must be helping with these figures too. Good work everyone.

[-] Ebby@lemmy.ssba.com 6 points 1 month ago

I just got a cheap minipc to tinker with and it had windows 11. Not bad and unexpected.

First thing I did was wipe and install Ubuntu of course because that's what I wanted.

[-] squaresinger@lemmy.world 6 points 1 month ago

M series chips on macbooks are likely helping more.

[-] Buffalox@lemmy.world 11 points 1 month ago

The article says Mac sales are declining too.
Apparently most of the decline is people that are simply ditching their PC because they don't need it anymore.

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[-] Ilovethebomb@sh.itjust.works 25 points 1 month ago

It sounds like a mixture of Chromebooks, and people simply not owning a traditional computer.

Either way, it seems to be mostly Google that's winning here.

[-] cygnus@lemmy.ca 10 points 1 month ago

These 2023 stats have Chromebook sales at only ~25M units globally, so this is probably the second scenarion, people decommissioning Windows computers and using the phone and/or tablet instead. https://www.canalys.com/newsroom/global-tablet-market-share-Q2-2023

[-] Ilovethebomb@sh.itjust.works 4 points 1 month ago

For most people, a tablet is a direct replacement for a laptop anyway, especially with a wireless keyboard. I run software for work that, as far as I know, is Windows only, but most people will be fine with a tablet, or even just a phone.

[-] bytesonbike@discuss.online 5 points 1 month ago

Chromebooks went from "What is that?" To literally everywhere in schools.

Android phones are everywhere.

Google and the Chrome browser really ate into Microsoft's dominance.

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[-] Etterra@discuss.online 24 points 1 month ago

It's almost like if you piss off your users then they'll ditch you.

[-] StarryPhoenix97@lemmy.world 23 points 1 month ago

It's Linux for me but I also have to assume tablet culture plays a role too.

[-] viking@infosec.pub 4 points 1 month ago

Are people really actively using tablets? I thought that was more of a hype and is now something that lies around and gets occasional use on the couch, but not really productive.

[-] Glitchvid@lemmy.world 4 points 1 month ago

As a student, yeah, I see lots of people using tablets for their work instead of laptops.

[-] shneancy@lemmy.world 4 points 1 month ago

please tell me they have those little external keyboards which would make them basically a shitty laptop

[-] elucubra@sopuli.xyz 4 points 1 month ago

I've been using tablets since the first generation (Galaxy tab), and I must say that it kind of veered to that side after a while, since getting a convertible laptop. A few years back I got a Huawei tablet with a pen and keyboard, that had impressive battery, and it took the place of my convertible. While I'm a Linux-Android-occassional Windows guy, I now use an ipad (As much as I hate to admit, in the tablet space they are vastly superior), with keyboard and pen, for most of my away needs, and for general around the house stuff. I do a lot of graphic design and photo stuff, and thanks to Affinity's suite, I can actually do real work on the thing.

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[-] herseycokguzelolacak@lemmy.ml 22 points 1 month ago

This aligns with statcounter data here: https://gs.statcounter.com/os-market-share/desktop/worldwide/#monthly-200901-202505

Windows market share on desktop has been slowly but steadily declining. From 95+% in 2009, to almost 70% today. In the same time period Linux went up from 0.6% to 4%, which is not bad.

[-] thebestaquaman@lemmy.world 10 points 1 month ago

It can also be noted that the trend over time for the "unknown" category (which stands for 8 % today) follows the same trend as Linux. I don't think it's unreasonable to assume that Linux is over-represented in the "unknown" category, and may actually be closer to 5-7 %.

[-] lemming741@lemmy.world 3 points 1 month ago* (last edited 1 month ago)

Three point four percentage points. Not great. Not terrible.

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[-] network_switch@lemmy.ml 21 points 1 month ago* (last edited 1 month ago)

Mobile and I imagine Google Docs really did a number on Windows necessity. In my experience, large companies and government rely on Windows and O365, smaller organizations use Google Docs. Even universities I've seen start with classrooms a decade ago using Google Docs and hangouts to eventually using Google Suite or whatever its called these days for student/faculty email

At least word documents saved as PDF and shared is way more common today than a decade ago. A decade ago I mainly remember seeing nothing but Excel and SPSS in classes, now I see professors showing how to do stuff in Google Sheets. For a long time computer science and math professors have been geeky and idealistic so you'd regularly see Libre/OpenOffice used in lectures

Another is Blender. In like 2008 ~2.49 Blender, professionals would scoff. A decade later Blender 2.8 releases and by today I hear way less vitriol and more opensess as another tool in the toolbox or recognition as great for at least learning or professional use for smaller teams. Flow was a successful movie made with it

Davinci Resolve is getting better and a lot more mainstream today than a decade ago. And stuff like Kdenlive is more powerful than the vast majority of people need. People were doing great stuff a decade+ ago with iMovie and basic Windows Movie Maker

Video games are a lot easier now because of Valve with Linux

Mobile, adults used to have laptop that pretty much excited to login to their credit cards and pay them, use TurboxTax, print out MapQuest directions, etc. Phones have made a laptop redundant I think for most people now. Work provides one if needed. TV for movies and phone for everything else

To me there's nothing Microsoft can do to stem the decline of Windows. Mobile first is standard now. Microsoft has no presence in smart TVs because they failed with Windows Mobile and Xbox hardware is on life support and they never made the stripped down Xbox Windows available for TV makers anyways. The loss towards mobile will continue.

Then there's national security concerns for countries around the world to be reliant on American software and hardware. Diversification of operating system has picked up heavily. It started like 20 years ago but it didn't seem to really pick up until the Huawei sanctions and driving Huawei to their own OS and Chinese government to invest even more into domestic Linux distro a. Then the recent American trade wars renewing interest in European countries in Linux and LibreOffice. My understanding has been that Linux had had strong adoption in India for some time now

Desktop Linux in the US, I say just keep focusing on prosumer/professional users. Software developers and other IT professionals are already Linux heavy. Some commercial software is available like Maya and Davinci Resolve. Krita and Blender are great. Kdenlive is good. Seems like GIMP and Inkscape development may be picking up momentum. Darktable is great. Valve keep focusing on SteamOS and community distros keep supporting more handhelds making every year easier and easier for gaming. Steam Deck 2 is hopefully a way more available in retail than the first deck. First product work out the kinks and prove viability. Second product and possibly AMD, Nvidia, Qualcomm, etc are way more interested in low power gaming than before as well as first class Linux support

Outside of the US, I feel like Trump both term one and now term two has really given Linux and open source software a global boost in appeal.

[-] chiliedogg@lemmy.world 14 points 1 month ago

Everyone talking about how it's because of Windows 11 or their greed driving people away, etc. But they're ignoring the big one:

People don't need as many computers these days. You don't have a lot of households with a laptop for every member of the family because smartphones and tablets have replaced the PC for many people for media consumption and basic tasks.

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[-] youngalfred@lemmy.zip 12 points 1 month ago

No source for the blog post. Here it is: windows blog

Note that the number has been updated, and at the bottom they state that that figure has been updated.

The original text said 'over a billion'. 1.4 billion is over a billion.

[-] CameronDev@programming.dev 6 points 1 month ago

Yeah, this is just terrible journalism.

[-] youngalfred@lemmy.zip 6 points 1 month ago

I love how they went into so much detail about why the old numbers would be accurate, then proceed to say they can 'safely' say that windows has lost 400 million users over a sentence on a blog stating windows has 'over a billion users'.

[-] CameronDev@programming.dev 4 points 1 month ago

Also quite disappointing that no one is questioning, "where did they go". If Chromebooks or Apple picked up a fraction of the "lost" users, they'd be shouting from the rooftops. And a fraction of those users would crush most Linux distros infrastructure, so we'd have heard something.

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[-] jaybone@lemmy.zip 9 points 1 month ago

Given there’s 7 billion people on earth, I’m a bit surprised this number is so low at only 1.4 billion. People will usually have a home computer and then use one at work, plus all the devices in data centers and other environments where they are not used as a desktop.

[-] InternetCitizen2@lemmy.world 22 points 1 month ago

Developing world is more about mobile than PC, so that does explain part of the discrepancy.

[-] XiozTzu@lemmy.world 9 points 1 month ago

They don’t care they have Azure now.

[-] fossilesque@mander.xyz 7 points 1 month ago
[-] Simulation6@sopuli.xyz 7 points 1 month ago

Just want to say, Google Docs is NOT free. Just because you don't send them money doesn't mean you aren't paying.

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[-] ano_ba_to@sopuli.xyz 6 points 1 month ago

They just had to copy the walled garden approach of the competitors, and badly at that. They could have not pursued forcing users to a Microsoft account. They could've avoided the telemetry and ads business(/bloat). Google has them beat there anyway. They had the more open alternative to Google and Apple but they're trying terribly to be second fiddle to them. And now Linux has become a good enough alternative to what Windows should've been. They are still the choice for business machines, but they've been terrible with consumer devices.

[-] drspawndisaster@sh.itjust.works 4 points 1 month ago

Microsoft for the past 17 years: We have a monopoly, so we can just copy people and become more popular than them. Aaaany day now. Anyway day now. Any day nowwwwww...

[-] ramenshaman@lemmy.world 4 points 1 month ago

I wonder how many millions of computers are going to end up getting thrown away because they don't meet the ridiculous requirements for windows 11.

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[-] Pro@programming.dev 3 points 1 month ago* (last edited 1 month ago)

People will keep breaking their arms stroking their own selves, instead of thinking rationally.

Sigh...

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this post was submitted on 30 Jun 2025
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