I just did a search in the store and discovered there are at least 15 separate workout apps published by the same company with the same red icon theming. (men, women, abs, legs, lose weight men, lose weight women...)
Like, what the actual fuck. Its the same company. It could have just been one app.
I guess when people treat the app store like a search engine we get into this situation where apps become hyper-specific to match the hyper-specific things people are searching for, using individual app names as if they are search results.
I hate it, and I hate the human behaviour that has lead to this being a profitable tactic for app developers.