Yeah, because for the majority of the public it's a lost cause.
I haven't eaten meat in so long and I sincerely don't miss it but anytime I mention it to my friends it's unconscionable. I wasn't even pitching for them to be a vegetarian, I was pitching for them to eat smaller portions.
I brought up that we should stop subsidizing red meat so heavily so we can subsidize healthier foods, I might as well have been Judas himself.
The meat industry propaganda runs deep.