This is the first time on Not The Onion I've genuinely been flabbergasted that it really wasn't from The Onion.
I guess they've calculated that people will react with similar incredulity and thus brands awareness, but still, wtf.
The limited-time rebrand to Maxwell Apartment […] is one of two [marketing] campaigns debuting from the coffee brand
It’s just advertising.
Maxwell Apartment is a part of a limited-time marketing campaign
Sweet fucking goddamn Jesus...
I am not choosing to live in an apartment, I have no choice in the matter.
This is literally such a tone deaf press release that I think I'm about to add them to my list of brands to avoid at all cost. Just out of spite
but do people really choose maxwell?
I read the article, it's a publicity stunt
Only available for 1 year, exclusively on Amazon.
Maybe the next iteration of branding could call the product “Maxwell Hovel” to fit with most workers experiences.
Maxwell Yurt
Maxwell Cardboard Box.
Maxwell Bridge
Maxwell Van
Down by the river!
Maxwell Parents' Basement
Maxwell's 2 bedroom apartment he shares with 4 roommates
I had always assumed that "Maxwell House" referred to "House" in the "household" sense of the word rather than "physical building".
Apparently, though, it refers to a large hotel that was named "house" from the get-go.
https://en.wikipedia.org/wiki/Maxwell_House_Hotel
The Maxwell House Hotel was a major hotel in downtown Nashville. Because of its stature, seven US Presidents and other prominent guests stayed there over the years. It was built by Colonel John Overton Jr. and named for his wife, Harriet (Maxwell) Overton. The architect was Isaiah Rogers.[1]
It’s the Cracker Barrel all over. It’ll raise some brand awareness. Besides, Maxwell Brothel didn’t test well in some locations.
Did they try Maxwell Concentration Camp?
soon they'll have to rebrand to "Maxwell Under the High Way Over Pass" or "Maxwell Van Down By The River" or "Maxwell Your Parent's Basement"
You kids are so quirky! Wanting to live with 5 roommates in a 3 bedroom apartment so weird!
No press is bad press, I suppose. Doesn't make me want to buy their coffee.
How much coke was required at that ad meeting to ignore "Maxwell Home"? 🤌🏼🤷🏼♂️
No wonder my coffee tastes funny! I've been putting milk in it instead of filling it up with pandering! Thank God Kraft is here to remind us that they're just like us poors. Although, if they really wanted to relate to their customers, they should rebrand as "Maxwell Lost my job Because I Couldn't Afford to Replace a Flat Tire and now I Can't Afford Rent"
It's not April 1st yet...
Or maybe they're trying to play on fears of coffee prices spiraling out of control, due to climate change, Trump tariffs.
Or they're doing the subscription model thing.
Maybe they're trying to offload their entire supply to boomers before they croak? For real though, I don't know anyone under 50 who drinks this, Folgers etc and actually likes it enough to buy a year's worth.
We're not The Onion! Not affiliated with them in any way! Not operated by them in any way! All the news here is real!
Posts must be:
Please also avoid duplicates.
Comments and post content must abide by the server rules for Lemmy.world and generally abstain from trollish, bigoted, ableist, or otherwise disruptive behavior that makes this community less fun for everyone.
And that’s basically it!