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[Video] Ring advertises mass surveillance capabilities in SuperBowl ad (i.imgur.com)
submitted 4 days ago by IndustryStandard@lemmy.world to c/technology@lemmy.ml
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[-] greenbelt@lemy.lol 1 points 1 day ago* (last edited 1 day ago)

The only counter to this: Sousveillance.

https://en.wikipedia.org/wiki/Sousveillance

Inverse surveillance

Related Batman quotes:

Batman movie dialougefrom IMDB, Morgan Freeman as Lucius Fox voices the consternation perfectly:

Batman: [seeing the wall of monitors for the first time at the Applied Sciences division in Wayne Enterprises] Beautiful, isn't it?

Lucius Fox: Beautiful... unethical... dangerous. You've turned every cellphone in Gotham into a microphone.

Batman: And a high-frequency generator-receiver.

Lucius Fox: You took my sonar concept and applied it to every phone in the city. With half the city feeding you sonar, you can image all of Gotham. This is wrong.

Batman: I've gotta find this man, Lucius.

Lucius Fox: At what cost?

Batman: The database is null-key encrypted. It can only be accessed by one person.

Lucius Fox: This is too much power for one person.

Batman: That's why I gave it to you. Only you can use it.

Lucius Fox: Spying on 30 million people isn't part of my job description.

[-] Zoldyck@lemmy.world 147 points 4 days ago

Introducing search party for 'illegals'

[-] greenbelt@lemy.lol 1 points 1 day ago

Ring camera users already can submit feeds from their camera to police, on request.

[-] irate944@piefed.social 55 points 4 days ago

upbeat music plays 🥰

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[-] audaxdreik@pawb.social 111 points 4 days ago

"since launch, more than a dog a day has been reunited with their family"

Yeah, because cats know how to evade the fascist state. All Cats Are Beautiful ...

[-] errer@lemmy.world 29 points 3 days ago

400ish found out of 10 million is…incredibly pathetic, lol.

[-] frunch@lemmy.world 31 points 3 days ago

It's apparently enough justification to get people to consent to having their doorbell cams used for surveillance by 3rd parties 🫠

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[-] unknown@sh.itjust.works 96 points 4 days ago* (last edited 3 days ago)

Ad Company: How do we sell mass surveillance..... By helping sad kids and cute puppies. Keep it short so people don't have time to think to hard about it.

[-] foggenbooty@lemmy.world 13 points 3 days ago

Yup. I wouldn't put it past the average person to see this and be happy. It hits the feel goods and for people who aren't already attuned to digital privacy concerns they likely aren't going to extrapolate the end game.

Privacy has always been a slippery slope issue which makes it very difficult to explain to people without sounding like a conspiracy theorist. Only when it's too late and people are negatively impacted does it become obvious, and by then it's too late.

Another area that isn't getting enough attention is Amazon Sidewalk. They're actively building out a network so these devices can share information (albeit limited) with each other even if you deny them internet access. Again, the tech is cool, but the possibilities are concerning.

As a kid I used to love tech and I remember reading CES coverage with anticipation and wonder. When Google Glass was demo'd I thought it was the coolest thing. Now there's no way I'd voluntarily put AR glasses that weren't FOSS on my face.

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[-] cypherpunks@lemmy.ml 45 points 3 days ago* (last edited 3 days ago)

anyone who objects to mass surveillance obviously hates puppies

[-] manuallybreathing@lemmy.ml 22 points 3 days ago

You got me, but actually I mostly want the christian families and their children to be sad

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[-] tomiant@piefed.social 66 points 3 days ago

They're not only rolling out the total surveillance society- they are making people pay for it and subscribe to monthly fees for the privilege.

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[-] deathbird@mander.xyz 26 points 3 days ago

No this is fine it'll only be used to find lost puppies I'm sure.

[-] itsathursday@lemmy.world 70 points 4 days ago

This won’t be abused at all /s

[-] 4am@lemmy.zip 28 points 4 days ago* (last edited 4 days ago)

This isn’t new. These companies have been doing this for a long long time. They need to be stopped.

[-] Remember_the_tooth@lemmy.world 14 points 3 days ago

First it was subpoenas, then it was complying with law enforcement requests. I think the new development is that just anyone can do it.

[-] Remember_the_tooth@lemmy.world 17 points 4 days ago

No kidding, and the feature is on by default. It'll be lost human family members next.

[-] huppakee@piefed.social 16 points 3 days ago

Won't work, there are no doorbells in the death camps

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[-] ToTheGraveMyLove@sh.itjust.works 48 points 3 days ago

This is horrifying.

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[-] tomatolung@lemmy.world 35 points 3 days ago

I wonder how hard it would be to rework this advertisements to be what it's actually used for:

  • Immigrants spotted! Administrative warrant issued, ICE deployed!
  • Automatic License Plate Recognition with Flock (now a partner), found a "criminal". Administrative warrant issued, ICE deployed!
  • etc.
[-] Chulk@lemmy.ml 32 points 3 days ago* (last edited 3 days ago)

The next step they'll take is hooking into the amber alert system to find missing kids. Then, it will be finding "criminals," which applies to basically everyone thanks to NPSM-7.

The "If I've got nothing to hide, why should I care" argument has predictably aged like sour milk.

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[-] zebidiah@lemmy.ca 33 points 3 days ago

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[-] TDCN@feddit.dk 37 points 4 days ago

This is not real right.... Right.... It's a joke right? I hate the world because I really can't tell.

[-] RunJun@lemmy.dbzer0.com 29 points 4 days ago

It’s real. I watched it with my mouth hanging open. I know the capability has been there for a while but openly advertising it as a good truly shocked me.

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[-] systemglitch@lemmy.world 11 points 3 days ago

It's been real for a long time now, this is how ring works. You have to manually turn this stuff off and no one does.

There are some informative videos on this spy network.

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[-] BarneyPiccolo@lemmy.today 11 points 3 days ago

'...and we can even find YOU, anytime we want to."

[-] chunes@lemmy.world 13 points 3 days ago* (last edited 3 days ago)

Are there really enough braindead consumers out there to make this viable?

[-] SirEDCaLot@lemmy.today 12 points 3 days ago

Based on what I've seen, it is so so so much worse than you think.
I honestly don't think the majority of those who see this ad will even consider negative uses of this system.

And if you are thinking 'how can people be that stupid', I will remind you that college professors are having to change their curriculums because many of their students can't read.

So yes, it's the day after the super bowl and I am quite sure the Gestapo cameras are flying off the shelves in the Amazon fulfillment centers.

[-] bytesonbike@discuss.online 10 points 3 days ago

Yes.

Nextdoor is full of morons sharing their ring videos and then going, "Well my videos aren't being shared online to Amazon because I checked the 'privacy' settings."

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[-] phoenixz@lemmy.ca 16 points 3 days ago

I hate it so much that these dystopian devices are all advertised as a positive thing and, worst of all, that there are millions of dumbasses going "well that sounds like a great idea!"

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[-] Formfiller@lemmy.world 16 points 3 days ago

“they who can give up essential liberty to obtain a little temporary safety, deserve neither liberty nor safety." Benjamin Franklin

Yes I know the issues with the founding father narrative. However, I think that this quote is very true and applies to the situation we are currently facing.

[-] NigelFrobisher@aussie.zone 14 points 3 days ago

There should be a version where they’re brown and at the end they suddenly get bags put over their heads by Trump’s paramilitary.

[-] Jackhammer_Joe@lemmy.world 10 points 3 days ago

That's actually insane to advertise that Gestapo feature. I'm literally shocked - which happens (unfortunately) rarely these days. There is so much shit going on in this world

[-] Rokin@leminal.space 24 points 4 days ago

what the fuck

[-] aeration1217@lemmy.org 11 points 3 days ago

fuck those snitch ass doorbells

[-] bonenode@piefed.social 18 points 4 days ago

Wow, I mean, with all the disgusting implications to this, you gotta hand it to their marketing team.

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this post was submitted on 09 Feb 2026
477 points (98.4% liked)

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