If you're still skipping, take the next step and start blocking.

https://pi-hole.net/

https://github.com/gorhill/uBlock

https://revanced.app/

https://sponsor.ajay.app/

Remember kids: despite what the ad industry may claim, they're running arbitrary code on your devices, so it's your moral duty to not so politely tell them to fuck off

Ads are one of the biggest vectors for malware. Even if the main reason you're blocking them is just because they're annoying, it's one of the best things you can do for online safety. Also, the reason tech companies are collecting every single piece of data they can about you is to serve you more targeted ads - if every ad was blocked, data brokers would have no reason to exist.

If you're running an OPNSense or PFSense router, put Adguard on it. If you've got a Raspberry Pi lying around, install Pihole on it. Stop using Chrome and install UBlock Origin on your new browser. Do your small part to make the internet a safer place, and get shown less advertising to boot.

And no, I'm not going to pay you for the privilege to not listen to your yapping.

I believe that ads are just yet another tragedy of the commons type of thing, where bad actors not only ruin it for everyone, but also convert good actors to being bad actors.

I'd say there's three tiers:

• Ads showing you things you actually want or need, and providing you with new information.
  • These are going to have high CPMs, so you don't need many per page, and having more per page will decrease their value, but kind of require tracking to ensure their relevance.
• Ads showing you things you might not want or need, but might cobsider buying, or information that isn't immediately relevant.
  • This is the baseline for reasonable quality, untargeted ads, and CPMs for these are going to be fairly low, but much higher if you click on them
• Ads promoting scams, malware, and things you neither want nor need.
  • In this case, the CPMs will be virtually zero, so the site is forced to cram as many on the page as they can. They're also encouraged to get you to click by mistake.
  • This makes people block ads or trackers, reducing the number of ads in the first category and forcing more sites to adopt these patterns.

It's kind of sad that it's going this way (and has been for a while) but I guess it's going to end up with just a return to paying for media with money rather than ads.

I'm autistic, and since I feel pain when My attention is exhausted, I think trying to take someone's attention against their will is violence.

For in-video sponsors, I remapped my mouse side buttons to the left and right arrow keys - that way I can easily skip forward/backward in 5-sec intervals. I highly recommend it.

Drink verification can

Be like Elvis and shoot your TV.

For me it depends, I use Ecosia for example and want to see ads because it means they get monies which means I keep getting a free search product and also with the money they use it to plant trees

but other times some websites take it too far and make it impossible to see the content so then I block ads

I will do anything in my power to protect my children from online ads. At home it's very simple with your basic adblockers and Pihole.

In the 5th grade my daughter got a laptop from school, it was a quite decent Thinkpad. She brought it home to do some presentation and went to her room. After few minutes she brought the laptop to me and said: "Dad, I think there's a virus or something like that in my computer."

The only web browser installed was Edge, without any kind of ad blockers. My kid had assumed that the hideous intrusive ads were some form of malware attack. I installed Firefox on her laptop with all the proper tweaks and disabled Edge as best as I could. All the Windows ad and telemetry options were also on, I disabled everything that was possible. I also showed how different themes can be installed, we ended up with a classic Nyan Cat ;)

When she took the laptop back to school I told her that Edge is not to be used. Firefox can handle everything and if the teacher has some issue with this, I am happy to come and explain this in person.

Now my daughter's laptop is apparently the only ad free machine in her class and the other kids have openly expressed their envy. Why the school IT-department had not installed adblockers and had left the Windows telemetry on is simply baffling. No one should have to watch ads, but kids in school should be especially protected from this crap.