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submitted 1 year ago* (last edited 1 year ago) by PeleSpirit@lemmy.world to c/reddit@lemmy.world

Someone posted this over on Reddit right when it happened and I apparently saved it. I'm cleaning out my bookmarks and came across it. I hought you'd like to see why it's good news that we found Lemmy.

Edit: I took a screenshot in case it gets deleted.

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[-] betheydocrime@lemmy.world 237 points 1 year ago

One of the main reasons people come to Reddit is to be informed by discussions they’re interested in, creating an environment of active discovery ripe for brands to show up and add value. Contextual Keyword Targeting places advertisers at the center of this journey, and at the heart of active conversations taking place, giving them the option to select specific keywords to associate with their brand, or even align keywords with their creative ad copy for added relevance. With so much direct traffic to Reddit conversation threads originating from high intent organic searches or research sessions, Contextual Keyword Targeting unlocks value for advertisers during and after discussions unfold, since we know Reddit threads live on as valuable, searchable resources for our users.

I threw up in my mouth reading this. I don't think any community would enjoy being described as "an environment of active discovery ripe for brands to show up and add value".

If you're like me and haven't deleted old reddit comments because of the valuable information they can give other people, now may be the time to reconsider. Being able to advertise on discussions that have already happened is one of the sales pitches Reddit makes to prospective advertisers.

[-] Chetzemoka@kbin.social 68 points 1 year ago* (last edited 1 year ago)

Jesus, pure intentional enshitification. It's so disgusting

[-] Nougat@kbin.social 50 points 1 year ago

Contextual Keyword Targeting unlocks value for advertisers during and after discussions unfold, since we know Reddit threads live on as valuable, searchable resources for our users.

Spez doesn't get to profit from me anymore.

[-] amos@lemmy.world 44 points 1 year ago* (last edited 1 year ago)

They mentioned Ally Financial as one of the success cases so I did a quick search for recent posts about Ally and sure enough the very first result from outside their own sub has this user contributing to the conversation:

https://www.reddit.com/user/robbiedavissie

Somebody posts a question about Ally and this 11 minute old account comes along pitching all of Ally Bank's features. Then a week later they're making 3 posts in a row advertising some other brand.

Super sketch.

[-] yoyolll@lemmy.world 26 points 1 year ago

There’s a ton of these accounts. They gather karma with scripts that randomly repost top 100 all time posts on big subs and then delete them so their account looks clean. Then they sell it to ad companies that post client sanctioned posts and comments and get paid based on user engagement with the brand.

Check out r/hailcorporate. A huge portion of Reddit is just guerrilla advertising.

[-] amos@lemmy.world 14 points 1 year ago* (last edited 1 year ago)

They didn't even do that though. It was an absolutely brand new 1 karma account that somehow mysteriously didn't get automodded to hell. Account created 09:00:27 UTC, then Ally Bank comment at 09:11:37 UTC

[-] yoyolll@lemmy.world 8 points 1 year ago

Wow I guess they’re not even trying to hide it anymore.

[-] Brian_Damage@lemmy.world 7 points 1 year ago

They also do it by copying text from comments that are getting upvoted in the same thread and then reposting it higher in the thread so it gets random upvotes. Caught the copy-bots doing it a bunch of times, got tired of reporting them since the reddit admins obviously weren't interested in combatting the problem even if local moderators were (and I suspect they were in fact helping it along because it aligns with their goals for Reddit).

[-] Ktheone@lemmy.world 27 points 1 year ago

The amount of buzzwords just to say "advertisers are a greater priority for us than our users" holy shit

[-] NounsAndWords@lemmy.world 10 points 1 year ago

The use of all the buzzwords actually works to show the advertisers in question that they understand what they're doing and, in this case somewhat literally, that they "speak their language."

[-] JustZ@lemmy.world 24 points 1 year ago

Omg, I just posted, I also threw up a little reading this.

Not sure anyone wants "advertisers to be at the center" of any experience.

[-] Instigate@aussie.zone 11 points 1 year ago

Advertisers definitely want to be at the centre of your experience!

Continuing the trend, I also had to stifle my vomit while typing this out.

[-] PoliticalAgitator@lemm.ee 24 points 1 year ago

Reddit's recent monetisation schemes can all be summed up as "demanding a cut from people profiting off the site" and this is just more of that. They've done absolutely nothing to prevent astro-turfing and manipulation, now they're just going to offer it as a service.

[-] GatoB@lemmy.world 18 points 1 year ago

Come to !recommendations@lemmy.world so that people find content from Lemmy instead ads from Reddit

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[-] Excrubulent@slrpnk.net 14 points 1 year ago

I wish there was an easy way to archive my old reddit comments. Anything older than 1000 comments seems impossible to access even though I made them.

[-] liara@lemm.ee 19 points 1 year ago

You could do a data request, that should be everything they have on you

[-] darmabum@lemm.ee 6 points 1 year ago

I did that when the API fees were first announced, and it took a couple of weeks for them to respond, but I got a full text file of my comments and posts.

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[-] SamboT@lemm.ee 64 points 1 year ago

So fucking brazenly perverse.

The window of success for trusting reddit for product recommendations was just destroyed. What fucking idiots. They can't seek out clients instead of posting to the world that they try to manipulate their users?

They are trying to point to subs dedicated to making smart purchases as an opportunity to advertise for whoever pays? Good fucking luck. They are going to crash their whole model into the ground and they don't care. This is an IPO play to get rich and RUIN the site.

[-] CookieJarObserver@sh.itjust.works 62 points 1 year ago

Can you TLDR it cause i don't want to change my DNS rules to allow reddit for this.

[-] bloopernova@programming.dev 71 points 1 year ago

TL;DR enshittification. Lots of targeted ads and corporate newspeak.

[-] CookieJarObserver@sh.itjust.works 22 points 1 year ago

Thx.

Fuck reddit.

[-] odium@programming.dev 56 points 1 year ago* (last edited 1 year ago)

TLDR; remember how you liked putting site:reddit.com at the end of searches for specific product recommendations because it seemed like the last place left on the internet where you can get recommendations which weren't blatant ads? Well fuck you, we gonna use the question context when choosing ads.

Example: Looking for headphone recs and go to a reddit post? You're gonna see a headphone ad.

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[-] Metal_Zealot@lemmy.ml 45 points 1 year ago

The priority of advertisers experience, over user experience, should say it all

[-] n3cr0@lemmy.world 36 points 1 year ago

Looks like they don't just put off their users, the also screw over their customers. Good job!

[-] Peppycito@sh.itjust.works 12 points 1 year ago

That's step 2 on the path to enshittification.

[-] JustZ@lemmy.world 30 points 1 year ago

I threw up a little reading this. Gross.

[-] Kikkertje@aussie.zone 28 points 1 year ago

So the one remaining way to search the internet that would give me the results I needed is disappearing? Time to head back to the library I guess

[-] BuckRowdy@lemmy.world 22 points 1 year ago

I don't think they'll delete this. This is their future.

[-] Send_me_nude_girls@feddit.de 19 points 1 year ago

I mean that was possible before but on a whole new level. It's actually in Reddits interest to get rid of more sceptical mods who stick tightly to rules, because they'd delete an obvious ads thread.

[-] MiddleWeigh@lemmy.world 18 points 1 year ago

I don't want to hear from products. I want to talk about nothing with people.

[-] BobbyBandwidth@lemmy.world 7 points 1 year ago

Nothingness is pretty crazy if you think about it

[-] RealM@kbin.social 7 points 1 year ago

It IS kinda crazy. If you try to create "nothingness" (create an enclosed space and suck out all of the air to have as little as possible), the nothingness actually tries to become full of something again, because of pressure difference.

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[-] UnaSolaEstrellaLibre@lemmy.world 17 points 1 year ago

Not regretting deleting my 10+ year old account one bit.

[-] Amilo159@lemmy.world 8 points 1 year ago

Same here, 10 years, over 600k comment karma, all power deleted.

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[-] Tygr@lemmy.world 16 points 1 year ago* (last edited 1 year ago)

I’m so glad I purged all my crap off that network. If you wrote about a brand, your content will be used to show that brand as an advertisement. Now your content will appear like an endorsement and Reddit will definitely laugh to the bank off your words.

[-] Nepenthe@kbin.social 11 points 1 year ago

The only good news is I'm racking my brain and I don't think I've ever mentioned a product of any sort by name that I wasn't bashing it. Sorta the economic version of survivor bias? If it's good, I have no reason to bring it up.

I hope those slip through so someone can see an ad that says:

Zoloft
"It never did shit for me"
— N.

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[-] reddig33@lemmy.world 11 points 1 year ago* (last edited 1 year ago)

I wonder if the “400,000 comments per day” and “2 questions per second” figures are still true (if they ever were).

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[-] jarfil@lemmy.world 11 points 1 year ago
[-] Bishma@discuss.tchncs.de 10 points 1 year ago

I love it! Having my decision to leave reddit justified again, and so quickly, gives me a warm fuzzy feeling inside.

[-] athos77@kbin.social 8 points 1 year ago

I'm pretty sure this ties in with the stuff they were promoting at the Cannes Lions conference back when everything kicked off.

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[-] Nurgle@lemmy.world 8 points 1 year ago

Well A) this is not going to get deleted cause B) it’s not that big relative to most advertising.

Previously you could target ads by subreddit or interest (which I’m assuming was subscribers of a subreddit when they were on an unrelated subreddit)

This allows for ads to be served based in keywords on keyword targeting. So a car company could serve ads on “transmission repair costs” or whatever.

The second changes looks like product ads, which is an ecom ad format that you see on Google (top row of products), insta, Pinterest, etc… basically it’s exactly what it sounds like. Products in an ad, you can swipe through them.

If you don’t like targeted ads you’re not going to like these, if you didn’t care before you probably won’t care now.

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this post was submitted on 04 Aug 2023
418 points (95.0% liked)

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