It's very possible an intern just thought to himself "what's a good number for the maximum length of a username? I know. 10."
You can't just not have a length limit. Don't want people literally putting whole novels in the username field.
some programmer somewhere arbitrarily chose a number that they felt sounded reasonable
I've wondered if it's a Japanese language thing, with each character going further and allowing more expressiveness in a limited space.
It's certainly part of it, you can do a lot more with fewer characters in Japanese.
For example it's kind of ridiculous how limited every input still is in western localizations of Animal Crossing. Even worse, it's not only for nicknames, but you're supposed to fit stuff like greetings and expressions in a dozen characters too.
It's bad enough in English, but absurd in languages that have generally longer words like French. You can tell even the localization team struggled to make those intelligible.
probably easier to fit the names in the ui and speech bubbles
That's a great point. Especially with fonts that aren't fixed-width.
They probably take the widest character (like a W or something) and say "a user's profile name can be at most WWWWWWWWWW in width".
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