Company law varies depending on local law. There is no general answer to this that is broadly or even approximately applicable on an international level.

In the United States, however, some states allow a company to be registered as a benefit corporation which allows for "the good of society" to be regarded as part of the company's best interest, in addition to profit. Among these states is Delaware, which is where the vast majority of large American companies are registered.

Edit: To add, American company law generally abides by the principle of "no harm, no foul". A company's directors can make decisions that aren't necessarily the most profitable if its shareholders are okay with those decisions. As an example, the hamburger chain In-N-Out Burger pays its employees the highest wages and gives them among the best benefits in the fast-food industry, and they refuse to do franchising. This probably isn't the most profitable way to run their business, but since the shareholders, the one family that owns the entire business, are okay with it, that's how the company is run.

What this means is that you can simply give shares to the people you want to benefit, and in doing so, you could argue that you are working in the best interests of those shareholders. For example, credit unions in the USA, which are essentially not-for-profit banks, give shares to every one of their customers, who are required to purchase one and only one nominal share (usually valued at $5) to open an account. This share is non-transferrable and is redeemed and their "investment" is refunded when they close their last account. The entirety of a credit union's shares are issued this way, so each customer has one and only one share. In that way, when the directors keep fees low and interest paid high, they can't be argued to be breaching their fiduciary duty, because their customers are all also sharehholders.

Yeah fiduciary obligation comes before everything else.

Wasn't always that thing, companies used to be able to use what was called the 1 2 3 rule, meaning their priorities were to 1) the customers, 2) the employees, and 3) the investors.

However neoliberalism came along and now investors will be calling lawyers if the customer or employee factors in at all save for calculating how much you can screw them over before you're facing a boycott or strike.

Where this comes from is the fact that companies have to act in the best interest of their shareholders. Best interest isn't defined in law. But it basically comes down to businesses can't act against their shareholders by intentionally helping the competition, or something like that. For example if the board members all own stock in a competing business, and they make a decision that will intentionally negatively effect the business in order to help the other company they hold interest in, that would be illegal.

But people mistakes that for businesses being required to maximize profits at all costs, which just isn't true

No. They can be sued for the opposite too. Generally it's about misleading the shareholders. You can argue that it's about money in the end because who will buy planes that fall out of the sky?

NEW YORK, Jan 31 (Reuters) - Boeing (BA.N), has been sued by shareholders who said the company prioritized profit over safety and misled them about its commitment to making safe aircraft, prior to the Jan. 5 mid-air cabin panel blowout on an Alaskan Airlines 737 MAX 9.

They don't even need to involve an outside party at all: they can just replace the uncooperative CEO at any time for someone else who will play ball.

No, Goodwill can even be entered on the balance sheet.

Generally it takes extreme (usually fraudulent) behaviour for it to be an issue to shareholders, and for that to stand up in court.

Whereas for strategic decisions (like employee remuneration, environmental investments, etc.), the dissenting shareholders should try to take over the board if there are enough of them.

Companies can put guardrails on their strategy at nearly any time. Many do, albeit in a less formal/required fashion. You often see companies embrace a culture or idea, such as charity. A big one lately has been to embrace LGBTQ+ communities, although many of these are seen as hollow allegiance for profit.

The big thing is that they have to act on their shareholders' behalf in good faith. This means they can't intentionally tank the company. It also means there's restrictions on how they can invest in the stock market, and are otherwise restricted on matters that may create a conflict of interest.

Timeline is a critical factor, but quarterly reports culture makes most companies suck at long term stability and profitability without privateering (legal piracy) and exploitation. Like, profitable when. I may need to spend a ton of money, retool, and take a hit for the next 2 years, but then I can cut my costs in half. That wouldn't be impossible to pull off, but what if I can confidently predict 10 or 20 years in the future.

I think the trouble with employee protections and the environment is that humans are only semi-sentient entities. We are not capable of managing both big and small scales at the same time.

I struggled with this when I went from managing inventory for a single bicycle shop to a chain of 3. Each store had its own little niche and I needed to know each of the key sales staff too. Then I had to try and spend a couple million dollars based on what I was willing to gamble on selling next year when I made preseason order commitments. Every single year and large order was putting the entire company on the line. The bigger this gets and the more money is on the line, the harder it is to consider the fractal interests that are near the bottom of the chain.

Like with the bike shops, I had nothing to do with people management or the sales teams. I worked completely in the background like one of the owners. This is a necessary disconnect, but it is this big-decision maker culture that has gone awry with no profit sharing. Like it is amazing what people can infer and use to make strategic guesses that keep a company afloat, and this is why they are getting paid so much for their results. It is easy to think of a business as some kind of stable thing that will always be and is just channeling money around in 'ways', but when you're sitting in the back office, it feels like you're going to Vegas, know the odds are stacked against you, and your existence relies on betting big on something you are likely to lose at.

The real problem is cultural. When that bet pays off, the gambler must feel indebted to the real people that were part of making it possible.

Profit is profit. Maximizing isn't mandatory, it's greed

They could, they just don't, especially not when doing an IPO. Any company that claims this is often using a legal loophole for some reason or another. The Pantagonia dude "giving away" his 3 billion dollar business to charity was to avoid hundreds of millions in taxes and to gift it all to their children as inheritance.