"Our research shows us that the pink dollar isn't as profitable as the bigot dollar. We don't actually care about anything other than profits."

“We don’t give in to terrorists. Only domestic terrorists.”

Oh look, there it is...proof these companies never gave a flying fuck in the first place.

The North Face previously garnered pushback for its “Summer of Pride” event series in 2022 and 2023 in partnership with drag queen Pattiegonia

I’m sorry, which company partnered with a drag queen named Pattiegonia?

In other news, threats of violence continue to be used because they're effective, film at 11.

Remember, guys. When you're criticizing companies like Target for this, remember that it's not the CEOs that have to deal with the fallout on a day-to-day basis. They're safe in their offices. It's the teenage cashiers and stock boys that have to bear the brunt of the threats. It's the rank-and-file employees, who have no say in the matter one way or the other and have no authority to do anything about it. They're the ones who have to deal with the crazy bastards who come in and start physically tearing things down. The ones who come in screaming and causing a scene. The employees who can't even do anything about the asshole, especially if he's uncooperative and refuses to leave. Sure, they could call the cops, who might show up 20 minutes later.

Yes, these companies should be supporting the LGBT community. But if doing so is literally going to put their rank-and-file employees at risk from violent bigots, I can at least understand why they're gun-shy. There's no possible way to stop a bigot from walking into any store and creating havoc to get their point across, and there are far more bigots out there who have already said they're willing to resort to violence than most people thought.

Look at it this way: You have a choice to make. You've got social media on one side telling you to take choice A because it's the right choice to make, and some nutjob(s) in your face, physically threatening you with violence until you take choice B. Which one are you going to choose?

"Everybody has a plan until they get punched in the face." And everybody has an answer until they're the ones being threatened.

This is PROOF that VIOLENCE is the best way to cause Change!

They aren’t cowards. They are legally obligated to make more profit for the shareholders. They couldn’t give a rats ass about anything else. Any public company showing “support” for pride is only doing it because they think it will drive more business than they’ll lose. The system is fucked

They never cared.

I don’t need Apple going on about LGBTQ+ in my country when it’s already accepted here. It’s funny how in the places where it should be promoted like Saudi or Russia that they keep quiet there.

I used to work for Apple and I’d raise these points in the daily meetings on the shop floor. It’s the same for green shirts to celebrate Earth day, by manufacturing green shirts and then shipping them around the globe. It’s all a facade.

For all the idiots complaining about corporations milking LGBTQ+... This is far worse.

It's almost like they have no spine and merely want to cash in on the rainbow-washing.

Who would have thought?

Cowards

TBF it only made anyone mad.

Many screeched omigodtheyreturningmahkidsgay. Many were annoyed at the blatant pretense at support that did zero actual supporting and just hoped to make a buck. The rest didn't notice or care.

I guess pretend support is still better than no support, but I didn't believe they were genuine or courageous a year ago, so it's not surprising for them to confirm it.

I already told my partner we can’t shop at target anymore because they gave into these fucks. Let me add more to the list.

Fucking cowards, this is one reason Im jaded against anyone calling themselves an ally. The slightest pressure and they will turn

I can’t believe the US Navy is scared of bigots.

I wouldn’t trust them to defend the coasts.

Fucking spineless cowards