It's simple. Bigotry and greed. Trump plays to people's fears that "others" will soon have the same rights they do while also assuring his rich handlers that he will make them richer. He's convinced the poor to cut off their nose to spite their face.

Conservatism is a mental illness, it can't be defeated with logic and reasoning

If the race were between The Literal Devil (R) and Jesus Christ (D), the vote total would be 45%-55% just based on the letter they choose to run after their name.

Policy doesn't matter when people base their entire personality on their political party identification.

Nothing I've read has ever explained Trump's appeal like this article.

https://www.cracked.com/blog/6-reasons-trumps-rise-that-no-one-talks-about

Nothing in there makes a cute soundbite. "They're racist!", is far easier than having to digest what the author lays down.

Seriously, read it. It's important.

I remember the summer of 2016, when I was playing Pokemon Go in the parks and people I had never talked to and that lived nearby were playing it next to me. We were all celebrating when we caught a pokemon when we were after, and comparing which ones we'd caught with each other.

At the time I thought...who would buy Trump's conman routine? Who actually thinks that the country is in a terrible enough place that we need to elect this person who seems to actively hate the country and seemed to want to set the entire thing on fire?

I left my Californian home and went back to my original state to visit my family. We went to several different areas of the state in fall of 2016 because my wife was from a rural area and I originally grew up in a slightly more suburban area. I saw the signs in the yards, I saw the discontent, and I saw how people did not seem to be reacting the same way to his craziness. I saw how casually they would put on his rants in the background while talking about other issues. I saw how some of them were amused by his antics. It had been a couple of years since I had last been back and it once again struck me how much worse the area appeared to be from the last time I was there. I was in a rural area when the "Access Hollywood" tape dropped. People seemed to visibly shrink at even the mention of the news. I thought he was done for, and that this was a bridge too far for his supporters to cross. That people would vote third party, or not vote at all. I did not get the sense that my thoughts were shared by those around me.

When I came back to California, people were talking about the debates. It was sunny and nice out, and people would talk about the projects they had going on in their houses, or they'd talk about work related affairs. People were sometimes amused by Trump's antics, but everyone uniformly thought it was impossible for him to win the election. Having seen what I had seen in the weeks prior, I was no longer one of these people. "They'll never let him win", one of my co-workers said. I was stunned....who are "they"? Does the rest of the country actually believe this?

It turns out quite a few of them did. Many people thought there was just simply no way that Trump would win, because either the system was already rigged against him and would not allow him to win, or because the country was just not in dire enough straits to elect such a madman (as I once thought).

Hindsight is 20/20 but when I thought it was bizarre that he was even a viable candidate at one point in 2016, and I saw the decaying state where I grew up, I thought "if he wins the election, then we are in a much worse state as a country than I thought". And we undoubtedly are.

Of course he won, but the reason that I have this somewhat rambling response to this question is that the answer to "why is he still in the race?" ultimately comes down to the overall state of this country.

He is in this race because this is where we are as a country: barely able to imagine a possible future that is brighter than the present, because we are still caught up in degenerative non-sense that keeps us thinking that our broken down towns, and our poor social bonds are caused by some horde of "others" instead of their true causes: our ever-widening wealth inequality, our ever-decaying moral responsibilities to each other, and our national instinct to absolve ourselves of our responsibilities by claiming that not only is it correct to be forever self-serving, but that even the idea of altruism is a lie.

You're in a media bubble. It feels like there's no way anyone could see it differently. The people who disagree with you are also in a media bubble and don't understand how you could believe what you do.

For everything you said they

• don't believe happened
• think it was a deep state plot
• believe it's good actually and believing anything else means you want to kill babies or destroy the economy
• have never heard of it

Reality may have a leftist bias but most people don't live in reality. Most people live in a reality constructed by corporate media. Social media is largely derivative of it.

I live in Taiwan and met a guy yesterday who is moving to Taiwan because Austin is a "liberal hell hole".

When pressed on any issues about Trump, his answer was that Biden is worse than Trump. When I asked about Harris, he just mentioned she will just copy Biden.

The funny thing is that Taiwan is by far more liberal and more progressive than Austin Texas. He seemed to like the universal healthcare and the many social services. He didn't mind the high corporate taxes companies have to pay.

My assessment is that he is only basing his vote on vibes and feels alone. Judging from the conversation, he is more of a Bernie supporter.

Many Conservatives have been conditioned to stop looking for facts and believe what the TV tells them. Trump admitted as much during the debate. When challenged on the cat thing, he dismissed the reporter's research and said that he believes it because he saw it on TV. His voters will, too.

Roger Ailes was Nixon's media consultant during Watergate, and the lesson he learned was that if the media was on Nixon's side, he could have gotten away with it. Ailes went on to run Fox News. That is no accident.

Did everyone just collectively agree to forget 2016? The polls were all favoring Clinton by a dramatic margin. CNN famously had a headline where they predicted Clinton had a 99% chance to win off of the polls.

And what ended up happening? 538 (before bought and neutered by ABC) gave the odds 65-35 or so, in Clinton's favor. Trump ended up winning that 35%. This year, according to polls, Trump's odds are better than in 2016. Kamala has the upper hand, but

A) lots of things can change suddenly before the election (like the Hilary emails thing)

B) polls are not the ultimate arbiter of who will win an election- actual real votes are

C) Trump more than likely has some "extracurricular plans" in store, much like Jan 6th, that has a chance of working.

Tldr: don't get drunk on positive news. Keep a level head and you'll see this election is still very close to a coin flip

We have the baby boomers on the edge of dying. They are afraid of it, but there is nothing that can be done - so those fears shift to other things that "could" be dealt with.

-Immigrants destroying the culture they grew up in (that culture went away for other reasons),

-Gays and trans people being happy (The closeted Senator Graham saying there is no happiness in real life - why did gays of old have to suffer and hide if it was all for not?),

-The worst economy in the history of the US! (They are in their 80s, don't have a job, and running out of money, so it is bad for them)

-Small town on the edge of dying (because there is no jobs or amenities because they didn't want them in their town)

Trump speaks their insecurities and offers a path to fix things that no other politician dares to go down: "Burn the system to the grown and the people you hate will be hurt". Because modern Republicans care more about hurting the ones they hate than helping themselves, either because of self hate or a illusion that they won't get hurt in the process.

Seriously, how the f*** is this guy still in the race?

Some very deep pockets.

People want to say it's just racism, but we have to stop ignoring how much of this is happening because of obscenely wealthy media moguls who don't give a damn about the future of the country and are only worried about ratings, and holy shit, Trump brings in ratings. The crazy fucks who vote for him are deeply influenced by this media, like Trump, they believe everything they see on TV.

It May Not Be Good for America, but It’s Damn Good for CBS

-Leslie Moonves, CBS CEO in 2016, on Trump

I worked in local television news from 2000-2010ish. I watched it spin out of control during the Bush years. I remember the President of Dinsey-ABC (waaaaaaaay prior to Disney+) claiming she would nail a TV to her child's dorm room wall since her child had expressed she didn't need a TV because she had a laptop.

“You’re going to have a television if I have to nail it to your wall,” she told her daughter, according to comments she made at a Reuters event this week. “You have to have one.”

-Anne Sweeney, President of Disney-ABC in 2009

These fucking dinosaurs did fuck nothing for twenty fucking years while the internet ate their lunch. The only idea they ever had was doubling down on insane shit to grab views. They never once considered becoming a better source of news or providing any kind of real local value to communities.

It's the money, especially the money in traditional radio and television media, that is propping him up. He's truly the last gasp of a dying generation, desperate to keep control over people who are way more informed than ever before and the only tool they have in their toolchest to fight that is misinformation and disinformation.

The same deep pockets that were able to kick Joe Biden off the ticket. They didn't give a fuck when people like you and I said Biden was too old, but once the folks with the money started talking about it being an issue, Biden got curbed.

Unlike Biden, conservatives are in a cult and losing Trump would lose their voters. They're attached at the hip and they can't dump him in the same way without essentially just admitting they will lose hard this year.

My take:

Americans are either republican or democrat.

If you're a republican then you're going to vote for your guy. They see everything he does as just bullshit and bluster. "He says things to rile up the lefties but that's just his brand." They see the legal issues as politically motivated, or "maybe he's a bit dirty, but all politicians are".

I think it really is that simple. The vast majority of the population is not making a decision of whom to vote for based on their research regarding each party's policies. They will just always vote the way they've always voted.

Many good points on here. I'd also suggest watching "Get Me Roger Stone". In it, Stone basically details his secrets to getting the 'silent majority' to pay attention. He says that fear is a bigger motivator than love. He says that the uneducated can't tell the difference between entertainment and politics. There's so many lines in that documentary that will make your ears perk up and be like, damnt, this was exactly how they did it.

1. if you are rich and souless

2. if you are a moron. I am tired of people saying trumptards are "misguided" or some bullshit like that. If you voted for him in 2016, sure, you could have been misled. But after his trainwreck of a presidential run, if you vote for him, you are just stupid. Straight up a dumbfuck.

Republicans have been taught to ignore reality and give in to their hatred.

Trump was elected in 2016 because he got on twitter and was a birther dickhead.

Democrats ran Hillary and that was just a bridge too far for some Americans.

Democrats ran an old white man in 2020 and won.

2024 Democrats are running a black woman. Is that a bridge too far for Middle Amerikkka?

The same thing that is powering most other political figures, all of which can be termed "Populists"

People are angry about a number of things. The wealth gap is very large, they are constantly told that the reason they aren't doing well in life is because of their own failings, whilst they watch elites with political access get away with things they can only dream of. They're being told immigrants and/or AI's are coming for their jobs. They're being told they can't have what their parents or the wealthy had because Climate Change, or because inflation.

This generates a great deal of friction, which in turn pushes people to radicalize their beliefs. You can't continue to sell a liberal, centrist viewpoint of the world when it simply isn't working for them. They might cotton on to "dumb" ideas, but this does not mean that they are stupid. It means that they are angry. This is is demonstrative of a deeper problem that is being very deliberately ignored or papered over, because those in power have a vested interest in keeping the gravy train running for as long as possible. The sheer scale of the problems we now have to deal with are exceeding the kinds of moves and actions most Western politicians have learned over the years, so we aren't getting appropriate results out of our political apparatus.

In times such as these, many people will look to the past for ideas on how to deal with their current situation. They sometimes come back with bad ones, sometimes they come back with good ones, and the pre-existing power structure will do everything it can to resist both of them, because to change is tantamount to completely losing grip on power for many of the people invested in the way things are. They cannot adapt, and once gone they will never get it back.

So we have a kind of a worst-case situation with a maladaptive leadership, extreme public resentment and actual natural/physical catastrophes forming a kind of crucible that this civilization needs to endure.

The trumps/erdogans/farages/orbans/lukashenkos/putins/meleis of this world are symptoms of these issues.

He's still in it for the fascist coup.

This is a serious answer so it's gonna get down voted to hell, but whatever.

There's a huge portion of Americans who are suffering. Their personal lives are kind of awful, they live in communities that are impossible to get ahead and the communities are often that way to due the direct actions of the political establishment in the late 20th and early 21st centuries.

Above all else, these communities don't really feel heard by the liberal establishment. They feel as though their concerns are dismissed by what they see as the powers that be. They feel that their anguish is belittled as a personal failure, and often downright mocked. They also feel as though a lot of entities that fucked them are liberally coded.

To these people, Trump is the guy who makes those people seethes and tells them to fuck off. That endears them to him and offers extreme loyalty. They often dismiss the allegations against him because at some point every single conservative has been implied to be a disgusting person in popular culture.

Ironically I think a lot of Trump's worst actions solidified the support of his base, because of where America has been at since his political ascendency. The US culture war has been raging for a decade now, and both sides have a habit of taking extreme positions while vilifying their opposition. That is naturally going to cause people to get more aggressive, which in turn villifies Trump.

An example I love to use is vaccine skepticism during covid. There were two huge groups of vaccine skeptics in America: rural whites, and black Americans. Both had suffered greatly at the hands of an aloof medical establishment, and both had their suffering ignored. While the Black community's wounds run deeper, the rural white community was fresh off the opioid crisis. They had every reason to be skeptical about big pharma lying to them for profit, because that's literally what happened just a few years prior.

The liberal response to the black community was understanding and outreach. The medical community made a huge effort to reach out to black community members and popular figures in black culture. There was a direct acknowledgement of the medical establishment's bigotry in the past. There was not a culture of shame for people who did not choose to get vaccinated. This was also reflected in news articles and social media posts.

Their response to the rural white community was basically the opposite. The medical establishment's outreach was extremely limited by comparison. The opioid crisis was written off as a failure by the Sacklers as opposed to any systemic issues that the medical establishment needs to address. Vaccine skeptics were repeatedly and aggressively shamed, with open discussion in regards to simply enforcing vaccination via mandates. Basically every MSM article talked about how the vaccine hesitancy was a character flaw. Social media went even farther. Not only did they call conservative vaccine skeptics things like death cultists, but there were forums dedicated to making fun of antivaxxers dying of covid. People would post private Facebook posts of people they knew by two or three degrees of separation, and then liberals would more or less celebrate their demise. You even had the return of the word "sky fairy" on reddit to describe when these people prayed to God.

Trump, for his part, encouraged people to get vaccinated. He stated multiple times at his rallies that vaccines could end covid, and that they were making him look bad by not doing so. He was, at his own rallies, booed so loud he had to stop talking. He quickly changed his tune.

A consistent trend in liberal circles is the belief that they have complete moral and intellectual authority, as well as the belief that this authority gives them the ability to treat people who don't conform like shit. I'm pretty sure I'm voting for Harris, but there are also times where I felt like I should just say home. It's completely fucking insufferable, and ironically has a ton in common with evangelical christian politics that dominated the US in the 1980s. So long as that mentality is there, you'll have people like Trump gaining undeserved support.

What's keeping him in the race is the delusional nature of his supporters. Think about all those points you wrote about what a horrible person he is. How many other candidates could survive even one of those controversies? He lives in an imaginary world of his own creation where whatever he says he believes to be true, and his cult like followers are so brainwashed that their perfectly smooth grey matter just soaks it up like a sponge. There's precious little he could do or say at this point that would have his base leave him.

Rhetoric about scapegoats that distract people from the real causes of their issues, a cult of personality, and lots of money. Additionally, a lot of his voters thought he started to expose the truth behind how things actually run in the government instead of seeing how he is playing them for fools just as much (or more than) other politicians. Mostly though, it's the money.

A cult of fanatics who worship him due to his ability to let them display their complete lack of empathy as well as their extremely racist and misogynistic views.

What keeps him in the race? The lack of alternatives. No Republican candidate but Trump has even a chance to win. The GOP has no viable political program that could create a victory, all they have are the blind and dumb masses of Trump followers.

It's propaganda.

Everything you listed is a "Democrat lie" if you were to ask a Magoo. Fox news, Newsmax, and the like spend an enormous amount of effort in creating a reality where Republicans are always the victim, and they point to the population to say "you're next!"

Anything they can't say is specifically a lie, they'll say "well you did it too so it's not bad." Anything else just isn't a concern to them since people like Hannity tell them what to think.

I think the phrase is, "It's the economy, stupid."

The economy had been trending upwards under Obama, and it peaked under Trump. If you're a Keynesian, you might gripe that Trump increased spending when the economy was doing well rather then saving for a rainy day. Then, the rainiest of all rainy days hit with the pandemic, which shot spending through the roof. That caused rapid inflation that became most noticeable after Biden came in. Most Americans either don't pay enough attention or attribute cause and effect to more or less random factors, so the experience is, Trump economy good, Biden economy bad.

Second, skepticism of the government is a facet of American culture, fed into from the national mythos regarding the Revolutionary War, by anticommunist propaganda about how the government doing stuff makes things worse, and also from experience with getting disillusioned from politicians not delivering on promises and the government generally not acting in people's best interests. Kamala comes across more as representing the political establishment, and her messaging doesn't tap into that dissatisfaction or contrarian nature.

Third, people feel like they're getting fucked, and Trump offers a clear, simple narrative of who is fucking them. And the narrative scapegoats people at the bottom of the social structure, who are least able to push back against said narratives, and who already have negative stereotypes about them. If you're not going to do that, then you either have to tell people they're not getting fucked, or you have to blame the people who are actually doing the fucking, who are at the top of the social structure, who are most able to push back against your narrative. Imo, in order to employ the latter strategy most successfully, you need a sense of solidarity, a sense that everyone is included in your movement and you won't allow anyone to be scapegoated or sacrifice anyone for your own advancement -and it's kind of hard to do that with the whole genocide thing going on.

Brainwashing most simply.

Edit: I found the image that I was thinking of when I posted this...

Conservatism is a social cancer that primarily affects unintellectual people and sociopaths.

This cancer metastasizes as fascism. Social progress is sometimes an effective treatment, but a permanent cure is long overdue.

Your mistake is to consider an election is a rational competition. It's not. Not anymore, because medias make it impossible to know the truth. So it is more like a football match. People have the team they support, and for most nothing will change their mind because there's too much propaganda. When almost everything is propaganda, you get to choose the reality you "prefer".

So the point of the campaign is more about convincing people to vote in order to defeat the opposing team. Or to persuade the other team to concede.

Money

The american people do not own the elections like people think. It is big bucks to run an election and very very few politicians are supported financially by the people. Trump grifts sure but he's paid by people because he'll get the most votes, they think.

Trump's ego and desire for self preservation (throwing a sitting president in prison never happened) is unmatched in US politics. And don't forget, there is still a lot of new gerrymandering shit that is going on that will still swing in his favor no matter how demented he gets.

Trump could be rolled out drooling and leaking brain fluid from his ears and 40% of voters will fully go behind him cause he's a republican. And the "undecided" voters will somehow see it as a strength. By the way, anyone still claiming to be undecided on Donald Trump in 2024 is full of shit