Perfume boss admitted he ignored Russia sanctions (www.bbc.com)

submitted 10 months ago by MashedHobbits@lemy.lol to c/world@quokk.au

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David Crisp admitted to an undercover investigator that he had “ignored government edicts” on sanctions by selling £1,000-a-bottle “Boadicea the Victorious” perfume in Russia.

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[-] whithom@discuss.online 18 points 10 months ago

Jfc, why is it 1k per bottle?

[-] stoy@lemmy.zip 17 points 10 months ago

Simple, it is apparently a luxury product, which means that it is used to show off, the smell doesn't matter nearly as much as the packaging/label.

It having a high pricetag simply makes it desirable to rich people, the cost is sort of seen as a seal of quallity and more importantly means that normal people can't afford it so it is exclusive.

[-] halcyoncmdr@lemmy.world 13 points 10 months ago

It is priced at what the market will bear, and for whatever reason people think this specific scent is worth that for whatever reason.

Paying a premium for certain smells is an extremely old human pastime.

[-] catloaf@lemm.ee 8 points 10 months ago

Luxury products aren't really supply-and-demand. It certainly doesn't cost that much to produce.

[-] whithom@discuss.online 2 points 10 months ago

I can put smelly things in a bottle too

[-] anyhow2503@lemmy.world 3 points 10 months ago

But can you get rich idiots to pay exorbitant prices for it?

[-] whithom@discuss.online 3 points 10 months ago

Hmm… marketing? I wonder how this guy did it. There’s obviously nothing special about his perfume other than it being an exclusive scent. Perhaps if I charge $10,000 a bottle and make the packaging really cool. I’m sure A few influencers would be willing to get in on the scam