Perfume boss admitted he ignored Russia sanctions (www.bbc.com)

submitted 7 months ago by MashedHobbits@lemy.lol to c/world@quokk.au

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David Crisp admitted to an undercover investigator that he had “ignored government edicts” on sanctions by selling £1,000-a-bottle “Boadicea the Victorious” perfume in Russia.

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[-] whithom@discuss.online 18 points 7 months ago

Jfc, why is it 1k per bottle?

[-] stoy@lemmy.zip 17 points 7 months ago

Simple, it is apparently a luxury product, which means that it is used to show off, the smell doesn't matter nearly as much as the packaging/label.

It having a high pricetag simply makes it desirable to rich people, the cost is sort of seen as a seal of quallity and more importantly means that normal people can't afford it so it is exclusive.

[-] halcyoncmdr@lemmy.world 13 points 7 months ago

It is priced at what the market will bear, and for whatever reason people think this specific scent is worth that for whatever reason.

Paying a premium for certain smells is an extremely old human pastime.

[-] catloaf@lemm.ee 8 points 7 months ago

Luxury products aren't really supply-and-demand. It certainly doesn't cost that much to produce.

[-] whithom@discuss.online 2 points 7 months ago

I can put smelly things in a bottle too

[-] anyhow2503@lemmy.world 3 points 7 months ago

But can you get rich idiots to pay exorbitant prices for it?

[-] whithom@discuss.online 3 points 7 months ago

Hmm… marketing? I wonder how this guy did it. There’s obviously nothing special about his perfume other than it being an exclusive scent. Perhaps if I charge $10,000 a bottle and make the packaging really cool. I’m sure A few influencers would be willing to get in on the scam