Zuck has never been an original ideas guy, every product Facebook has ever made they either copied or bought from somebody else (including Facebook), what he is good at is taking someone else's idea and squeezing every bit of money out of them via ads.
So what happens when Facebook finally runs out of other people's ideas to copy? Facebook and Instagram are both dying a slow death, because their core audience are leaving, and Tik Tok proved to be their toughest obstacle yet. Oculus was always meant to be a side project for Facebook, until suddenly it became the centerpiece of "Meta" out of the blue. It's no wonder then Oculus became what it is today, because putting ads and collect data from everything is the only trick Facebook knows.
So now Shadowheart is easily the most agreeable companion in the game since she approves of everything good or bad you do as long as it does not involve Shar or Lae'zel.