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this post was submitted on 24 Mar 2024
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chapotraphouse
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Because breaking "civil" tone gives it impact.
Everyone in the US of a certain age remembers the fried-egg anti-drug ad (and perhaps the even more aggressive follow on a few years later) exactly because it took a much bolder tone than typical messaging on the subject.
Yeah but it isnt breaking civil tone, its as bad as ‘what in the cinnamon toast fuck’
Oh right, the ableist ad that explicitly implied that people who take drugs are unintelligent brain fried losers, wasn't that in the same era where they told kids to "just say no"? It didn't break the civil tone at all. Stigmatizing drug use was the civil tone back then. Treating people who use drugs with dignity was seen in the popular media as "enabling" (spoiler alert: it still is seen as that).
Enshittification doesn't break the civil tone at all, you're just whining in a blogpost or bad news article about your favorite nonfree app choosing profit over you when they literally all do that.
I don't think people remember that ad for it having a "bolder tone" but rather because it was so absurd and unrelated to actual drug use in any way (except that I have seen people high as a kite re-enact that commercial and laugh hysterically, that's the only connection I've seen.)