fried-egg anti-drug ad

Oh right, the ableist ad that explicitly implied that people who take drugs are unintelligent brain fried losers, wasn't that in the same era where they told kids to "just say no"? It didn't break the civil tone at all. Stigmatizing drug use was the civil tone back then. Treating people who use drugs with dignity was seen in the popular media as "enabling" (spoiler alert: it still is seen as that).

Enshittification doesn't break the civil tone at all, you're just whining in a blogpost or bad news article about your favorite nonfree app choosing profit over you when they literally all do that.