Here's what they write:

AI alignment via the power of videogames:

We're starting with a singular focus on video game development, because we think that will offer the best feedback loop for testing new AI models. Over the next decade or so, we expect an increasing number of researchers — both inside and outside our company — will transition to developing safety and alignment solutions for AI technology, and through our platform and products, we’re aiming to provide them with a rich and interesting testbed for increasingly challenging experiments and benchmarks.

Healthcare pivot:

Originally, when Encultured was founded as a gaming-oriented AI research company, our immediate goal was to make research progress on human–AI interaction that would ultimately benefit humanity well beyond the entertainment sector. Since then, we've considered healthcare as a likely next step for us after gaming.

Couldn't find any details beyond that. Perhaps one of them read way too much Friendship is Optimal but they didn't actually having any gaming chops so never got anywhere.

EDIT: More details here: https://www.lesswrong.com/posts/ALkH4o53ofm862vxc/announcing-encultured-ai-building-a-video-game

@V0ldek @sailor_sega_saturn remember all those awful NFT games? I imagine it's like that, but stupider