Sometimes it makes you wonder how they manage to even find the reply button
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Sadly not even new, I've noticed it going on for at least the last five years, if not more. Amazon could easily detect and stop this but they don't because (surprise surprise!) better reviews = more sales, even if it is for the wrong product
Definitely more than five years. About ten years ago is when I saw it.
They will happily keep up unsafe products, why do they care about this?
I'm getting real tired of invoking Cory Doctorow's concept of "enshittification" , but if the shoe fits... ¯\_ (ツ)_/¯
Enshittification is actually a really useful lens to apply here because late stage enshittification involves the company fucking over its business users, and I'm increasingly seeing that with Amazon. I read a great example recently: apparently a small independent reusable diaper business almost went out of business because of relying on Amazon for fulfillment and logistics: a customer had received a used diaper and was (justifiably) horrified and posted this on social media. It seems that someone else purchased a diaper, used it, and then returned it via Amazon, who then sent it out as new without checking it. Besides just not using Amazon for order fulfillment, there's nothing the business could've done to prevent this, so it sucks that their reputation suffered so much for Amazon's fuck-up.
Then there's also the way that Amazon used data from sellers on its platform to create their Amazon Basics range, and then outcompeted those same sellers using its platform advantage.
I genuinely wonder how much longer it can go on for. The only remaining stage of enshittification that Amazon is yet to do is dying, but that feels long overdue. I haven't checked, but I wouldn't be surprised if Amazon Web Services is propping up the rest of their business.
I heard about the diaper thing, it's garbage. Definitely illustrates the point though; Amazon don't care at all because whether they act or don't makes no difference to their bottom line.
Someone comes to Amazon looking for a reusable diaper, they will search and usually buy whatever is near the top of the first page, because that's just what people do. Amazon make a sale and are happy, they don't care who the vendor is.
And oh - Amazon retail has more turnover than AWS but AWS makes more profit.
Amazon reviews haven't been useful at any point in my time as an amazon customer starting in 2010