NYT op-ed: To close the deal - Kamala needs to add housing affordability & healthcare to her joy layer cake, keep using influencers & entertainers as joy proxies, & let the folks get to know her more. (hexbear.net)

submitted 1 month ago by InevitableSwing@hexbear.net to c/chapotraphouse@hexbear.net

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Opinion | ‘Joy’ Is Working for Harris, but Can It Close the Deal? - The New York Times

By Charles M. Blow

It must be awesome to be a NYT columnist. You brain shart out any old shitpost every couple weeks to build your brand, go on MSNBC to build your brand, appear in other media (podcasts?) to build your brand, write a book to capitalize on your brand. Repeat.