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But Huffman said Reddit was now battling to ensure its users stay at the center of the social network. “Where the rest of the internet seems to be powered by or written by or summarized by AI, Reddit is distinctly human,” he said. “It’s the place you go when you want to hear from people, their lived experiences, their perspectives, their recommendations. Reddit is communities and human curation and conversation and authenticity.”

As Reddit becomes an increasingly important source for LLMs, advertisers are responding with what one agency chief described as a “massive migration” to the platform.

Multiple advertising and agency executives speaking during this month’s Cannes advertising festival told the FT that brands were increasingly exploring hosting a business account and posting content on Reddit to boost the likelihood of their ads appearing in the responses of generative AI chatbots.

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[-] Almacca@aussie.zone 38 points 1 week ago
[-] boonhet@sopuli.xyz 3 points 1 week ago

Remember how corporations are people? Well, bots can be human if you pay enough.

[-] Tramort@programming.dev 36 points 1 week ago

Starting when?

That ship has sailed.

[-] UnderpantsWeevil@lemmy.world 14 points 1 week ago

The ship was never at that port.

Reddit was using bots and vote manipulators back to the Digg days, as well as scraping/reposting akin to what 9gag became famous for.

[-] YiddishMcSquidish@lemmy.today 6 points 1 week ago

Anyone who participated in any r(slash)place could tell you this has been a lie for at least a few years.

[-] Kirk@startrek.website 7 points 1 week ago

I know he's just selling the platform to AI companies, but it's an odd take considering they've been moving away from being a message board and towards being just another content feed for years now.

[-] Gullible@sh.itjust.works 6 points 1 week ago

Looked up some information a bit ago and found Reddit using AI written answer pages to aggregate information. Which- why? The information was already indexed by a search engine, the sole reason I landed on this page. Why are you offering me secondhand, watered down information written by your idiot machine when I can instead read sourced accounts with citations?

It’s interesting to know that you can do this, but I could not care less about a machine’s perspective on what is or is not the prevailing opinion. Moreover, it completely contradicts your stated goal, you perjurious pool of feculence.

[-] RememberTheApollo_@lemmy.world 27 points 1 week ago

If we don’t look for bots, there aren’t any. Sounds more republican every day. If we don’t record covid deaths, there aren’t any.

[-] forkDestroyer@infosec.pub 2 points 1 week ago

Any text based sub hitting all regularly is full of AI slop and sensational stories. Wouldn't be like this is Aaron were still around.

[-] BetaBlake@lemmy.world 16 points 1 week ago

Half of the comments are from bots and everyone gets autobanned.

Reddit is quite literally on autopilot

[-] ef9357@lemmy.world 4 points 1 week ago

And the other half are re-posts.

[-] SirMaple__@lemmy.ca 15 points 1 week ago
[-] angstylittlecatboy@reddthat.com 9 points 1 week ago

Ironically the fact that Star Trek is the one of the only specific media franchises that can maintain an active community on Lemmy explains it.

[-] YiddishMcSquidish@lemmy.today 3 points 1 week ago

Still praying for the dropout community to migrate.

[-] Rivalarrival@lemmy.today 15 points 1 week ago

Pretty sure all the humans left Reddit like two years ago.

[-] YiddishMcSquidish@lemmy.today 5 points 1 week ago

For me it was a few hours ago. My first profile got banned for "inciting violence" cause I said "fuck trump and Obama". And just got my other account banned for inciting violence but they deleted the comment so I can't tell you what exactly I said, but it's not in my nature to actually advocate for violence.

I believe I was followed around by some trumptard, cause I'm a pretty out and loud leftist. I'm not going through the trouble of creating another one as I have been using it very infrequently since discovering boost for Android. Plus I don't want to help them pad their numbers, or be at the wim of some ai system that doesn't even read the comment and just auto bans.

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[-] Sho@lemmy.world 12 points 1 week ago

Fuck, can this loser just fuck off into oblivion already?? You got your money pig boi now piss off!

[-] stoly@lemmy.world 2 points 1 week ago

It’s like Zuck. Why do you keep at it? You won already. The answer is that they are deeply flawed people who needed to go into therapy decades back.

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[-] Blackmist@feddit.uk 11 points 1 week ago

I'm guessing he hasn't browsed his own site recently then.

Probably nothing there to interest him since they banned /r/jailbait

[-] pelespirit@sh.itjust.works 9 points 1 week ago* (last edited 1 week ago)

He didn't say entirely or how many, lol. If there's 2 humans writing, it's technically still, "It's the place you go when you want to hear from people."

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[-] nucleative@lemmy.world 9 points 1 week ago

It's really wild that the guy who co-founded Reddit is so universally hated by the users.

Talk about having completely lost touch.

[-] mechoman444@lemmy.world 4 points 1 week ago

Maybe so but he made enough money for that second yacht.

[-] nucleative@lemmy.world 2 points 1 week ago

If he'd tried to nurture some goodwill, perhaps the users wouldn't so harshly reject all attempts at monetization.

Perhaps then he'd be able to afford yachts that don't look so puny next to those of other social media oligarchs and could go to bed with the satisfaction of having made a profit at least once in his life.

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[-] mechoman444@lemmy.world 8 points 1 week ago

Really? So he's going to get rid of all the bots?

[-] pastermil@sh.itjust.works 7 points 1 week ago

And we're supposed to take his word for it?

[-] DrSoap@lemmy.world 7 points 1 week ago
[-] RvTV95XBeo@sh.itjust.works 7 points 1 week ago

brands were increasingly exploring hosting a business account and posting content on Reddit to boost the likelihood of their ads appearing in the responses of generative AI chatbots

[-] ILoveUnions@lemmy.world 3 points 1 week ago

"exploring" meaning they've been doing it for more than 5 years already and just got another incentive to continue doing so

[-] SCmSTR@lemmy.blahaj.zone 6 points 1 week ago

So he wants it to be a huge testing grounds with ai for anybody that uses it, got it.

Use the platform? You are talking with and training AI.

[-] samus12345@sh.itjust.works 6 points 1 week ago
[-] ShankShill@sh.itjust.works 5 points 1 week ago

Butt Huffman said*

Ftfy

lol

Lmao, even

[-] Hadriscus@jlai.lu 5 points 1 week ago

Ah ! so when do they roll it back ?

[-] PunkRockSportsFan@fanaticus.social 4 points 1 week ago* (last edited 1 week ago)

not this human

sent from my pinephone

[-] WrenFeathers@lemmy.world 4 points 1 week ago

He said, in his best human voice.

[-] Stern@lemmy.world 4 points 1 week ago

meanwhile in the average comment section there...

[-] rozodru@lemmy.world 4 points 1 week ago

...with AI admin and moderation. Anyone who's been banned from reddit will tell you that, hell it says as much in the message they give you. I was banned once for saying "slava ukraini" which according to my ban was a direct attack at a minority (apparently russians are a minority according to reddit bots) and then another for asking how long before citizens begin shooting at ICE agents which, again according to reddit bots, was inciting violence on a minority (ICE agents are now also a minority according to reddit).

the vast majority of posts and comments are bots. the obvious reposts with misleading titles to generate karma to allow said bots to have enough karma to then post on various other subreddits to push whatever bullshit agenda or product they want to push.

[-] a9249@lemmy.ca 4 points 1 week ago

until every single comment and post has a capacha and 3factor behind it, the site will be overrun with bots... and when it does... the frustration will create a wasteland.

[-] finitebanjo@lemmy.world 4 points 1 week ago

They were actually doing great combating bots in the past, loved reading their biannual reports on the subject, but after they partnered with AI I don't think there is any benefit of the doubt to give.

[-] magnetosphere@fedia.io 3 points 1 week ago

Woah. A pledge from a CEO. There’s no way this is meaningless PR bullshit. We better take it seriously.

[-] Tronn4@lemmy.world 3 points 1 week ago
[-] FenderStratocaster@lemmy.world 3 points 1 week ago

"Oh, you left reddit for Lemmy? Welcome! Enjoy the conversations about reddit."

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[-] thefluffiest@feddit.nl 2 points 1 week ago

… and mined and monetized by AI

Fuck /u/spez

[-] NatakuNox@lemmy.world 2 points 1 week ago
[-] phutatorius@lemmy.zip 2 points 1 week ago

What's Bezos got to do with this discussion?

[-] mkwt@lemmy.world 2 points 1 week ago

He can't let people poison the training data, or else his site will have no value to its customers.

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[-] melsaskca@lemmy.ca 2 points 1 week ago

"Trust me!" says yet another capitalist.

[-] LuxSpark@lemmy.cafe 2 points 1 week ago

Not by this human.

[-] TomMasz@lemmy.world 2 points 1 week ago

Ha ha ha. Spez can be hilarious when he wants to be.

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this post was submitted on 26 Jun 2025
95 points (96.1% liked)

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