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They know. They're done, and that's that.
Wait...you can just do that?
You can do whatever you want there, as long as you are ok with the penalties.
You... can...
But its... kind of a really bad move, from the perspective of anyone with money, involved in Ubisoft.
This is roughly the equivalent of an unannounced, sudden bank holiday, you know, right before everything over the FDIC insured 250k gets cleaned out.
The only possible explanation is that they didn't use enough AI.
The only games in my Steam library that I can't play are Ubisoft.
Fuk Ubi. Forever. I would be happy if they went under.
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I remember when Ubisoft was a logo I liked seeing on my gaming screen.
That logo quit being worthwhile seeing 15 years ago.
Now it just looks like a flushing toilet.
Yeah, it was around the time when I was excited for the Assassin's Creed games.
There AAA games.
Then there’s one AAAA game.
Next must be the AAAAA game they’re working on. It’s an extraction shooter.
Ubisoft better get comfortable with not owning their own company.
You cheer this on, but what are the odds that saudi arabia buys them up?
How many things do you want owned by the worst country bar none for human rights? (yes I am aware the US is racing to catch up, but is nowhere near as bad per capita).
Let's give Ubisoft to North Korea then
I'm not sure how much I should care. I haven't bought a Ubisoft game in decades anyway. They don't make anything I need, so it's not like it's an inconvenience to boycott.
Every now and then someone calls for a boycott, and I say that I've already been boycotting them all my life, and didn't even know it.
Alternatively, sometimes there are calls to boycott something, and it turns out I've been boycotting them for years over some old atrocity. For instance, United Airlines gets boycotted regularly, but I've been boycotting them for decades, for lots of other shitty behavior (destroying guitars, beating up doctors who refuse to give up their paid-for seat, etc.), as well as having the highest fares in the business.
Uh-oh! Wait, you already said that.
Ruh-roh!
Ubisoft is a textbook example of what happens when you pin your companies revenue on a small handful of IPs and milk them to the absolute fucking limit. I like assassins creed, but I’ve played enough of them for the rest of my life. Make something new my dudes.
They have so many great IPs that are just gathering dust or in development hell, yet they keep milking the same few games every year.
Man, they have had some really good IP over the years and somehow managed to ruin all of it.
That's what you get when you don't want to pay people for their work and try to keep teams together. The newbies aren't going to care about the rich history of the games they're banging out code for at 3 AM on a Saturday.
The usual cycle. They get good, get big, get shit, get insolvent or bought up until there's no bigger fish anymore (in which case you have to live with shit until they get insolvent after a long time).
Most likely they fucked up their report and they're using the rules of the exchange to suspend trading until they fix the mistake. But Ubisoft has been running on fumes for some time now, shitting out the same 3 or 4 games over and over again so I doubt their financials are that great.
For being too fat for their own good, tear the damn thing down.
What did they screw up recently?
This is what happens when you abandon Splinter Cell.
It's what happens when you operate your company with an accountant mentality. The focus is 100% on money, and 0% on creativity.
They always realize too late that customers won't just give you money, you have to offer them something decent in exchange, but accountants don't know how to do that, which is why you NEVER let accountant craft the business strategy for a company.
If they try to offer suggestions, you scream at them to get back to their hole and count the money like they're supposed to, and when their opinion is needed, it will be solicited, which will be NEVER.
Or consistently fail to make Beyond Good and Evil 2 for several decades.
I've never heard of this happening before? I'm sure it has, but first time for me.
Same. Companies can just halt trading of their stock?
Yeah, it happens to prevent a mass sell-off because of speculation.
Even if the news is positive, postponing is enough to make people speculate, so it's a valid reason to halt trading.
Although I doubt it's gonna be positive news for shareholders.
It happens sometimes. Usually it is when there are rumors that will have a significant impact on the stock. In that case the stock can be halted until the company gives a statement about it. I'm not sure if it is the company can halt it, I think they can request it and provide information why it should be halted and then it is up to the stock exchange to determine. And the stock exchange has its own rules for when to halt the trade.
I expect Ubisoft to update during the next week or perhaps already during the weekend and then the trading can continue.
Yikes bikes. Obviously the writing has been on the wall for a minute. But I didn't realize it would happen in one minute.
get fucked.
Saudi Arabia:
I‘m looking forward to next year when AAA studios will continue to disappoint even harder while indie games flourish and gain market share. Maybe the AI bubble pops too. One can only hope.
Don't forget AA, doing pretty good too.
Then the AAA studios will use some of their Saudi cash to buy out the most prominent indie developers, only to slowly strangle their products
Isn't this how the gaming boom and bust cycle always worked?
Indie(ish) games boom, AAA studios buy them and make them bust.
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They should use prices of $200, 250, and 300 instead of the $70, 110, and 130 AAA reskinned games. That would work. /s
They’ll sell games for 227, 375, and 510 UbiPoints^TM^. The UbiPoints^TM^ are only redeemable on their online shop, and are only purchasable in units of:
- $10 for 50 UbiPoints^TM^
- $50 for 275 UbiPoints^TM^. That’s 10% more UbiPoints^TM^ for free!)
- $150 for 938 UbiPoints^TM^. That’s 25% more UbiPoints^TM^ for free! Our best deal ever!
All you had to do was make good and fun games. How do you fuck THAT up???? Especially when you were already doing it.
And not to mention...
"Hey guys, what can we make that people really want?"
"I hear people all the time over the last decade asking for a new Splinter Cell game."
"Yeah, ok, Brad. We'll call that plan B... Every year with this asshole. Does anyone have any REAL ideas???"
Because fuck gamers, right, Ubi? Expedition 33 showed the world what current games makers can do when pricks in suits arent around to muddy the waters. The quicker UBI folds, and all that talent leaves to make something that they actually want to make the better.
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this post was submitted on 14 Nov 2025
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