I find it annoying, because the hype means that if you're not building a solution that involves AI in some way, you practically can't get funding. Many vital projects are being cancelled due to a lack of funding and tons of bullshit projects get spun up, where they just slap AI onto a problem for which the current generation of AI is entirely ill-suited.
Basically, if you don't care for building useful stuff, if you're an opportunistic scammer, then the hype is fucking excellent. If you do care, then prepare for pain.