YouTube ads are about to get even longer and they’ll be unskippable - Dexerto (www.dexerto.com)

submitted 3 weeks ago by mesamunefire@piefed.social to c/technology@lemmy.world

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YouTube viewers will soon have to sit through even longer ads, with Google rolling out new 30-second unskippable spots on a popular app.

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[-] artyom@piefed.social 25 points 3 weeks ago* (last edited 3 weeks ago)

Oh no, the ads I block are getting even longer!?

[-] Dindonmasker@sh.itjust.works 4 points 3 weeks ago

I just purchased a new travel router that will have options for ad blocking built in. Would that block ads on any device sharing that connexion? TV, phone, PC, smart fridge,...?

[-] circuscritic@lemmy.ca 11 points 3 weeks ago* (last edited 3 weeks ago)

Those will not block YT ads.

They'll block ads at a DNS level, but YouTube ads are delivered directly into the video stream.

[-] VibeSurgeon@piefed.social 2 points 3 weeks ago

Those will not block YT ads.

This is correct

but YouTube ads are delivered directly into the video stream.

This is false

[-] Scrollone@feddit.it 1 points 3 weeks ago

And the reason is that those ad-blockers are based on DNS block lists, and YouTube ads are served by the same servers that also serve videos.

[-] VibeSurgeon@piefed.social 1 points 3 weeks ago

This is my understanding as well, yeah.

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[-] ragas@lemmy.ml 2 points 3 weeks ago

Youtubes ads are not delivered into the videostream. That would mean reencodingevery video for every user and would need an insane amount of computing power.

[-] diabetic_porcupine@lemmy.world 1 points 3 weeks ago

Why would you need to re encode when you can literally pause one stream swap in the ad and then swap back in the paused one in the same response

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[-] Kintarian@lemmy.world 23 points 3 weeks ago

The article about crappy ads wants me to turn off my ad blocker, lol

[-] ozoned@piefed.social 22 points 3 weeks ago

I recommend Peertube. There's not much there yet, but myself and others are trying.

Also, did you know you can upload your video to Peertube and have YouTube pull it via RSS? That's what I'm doing!

All of my stuff you'll find on Peertube and I don't have to do anything else to get it up on YouTube.

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[-] anothermember@feddit.uk 21 points 3 weeks ago

YouTube has ads?

[-] BlackLaZoR@lemmy.world 7 points 3 weeks ago

I demonetized YouTube on my android platform long time ago

[-] x00z@lemmy.world 13 points 3 weeks ago

It's so fucking funny though. I would love to pay YouTube. But I will never pay a company that abuses my data the way they do.

[-] CaptPretentious@lemmy.world 8 points 3 weeks ago

There's that, but I'd also like to point out, that as a paying customer, you're still force fed that bottom tier slop with no way to filter it other than hoping some combination of reporting/not interested/don't show me this channel again works.

But even if you say, not to recommend a channel, it can still show up. So you get to pay for low grade AI slop videos. Or "content farms" that take 2 videos and just splice them together for some reason (both horizontal and vertical). Or the "I'm just going to stare at the camera and do nothing while I play a video that's from another platform". Like it's endless.

The "shorts" platform is pure garbage. Can I turn shorts off? No I can "show fewer shorts".

So you pay, to not get ads. They sell ALL your data to double dip (since they selling your data anywho) and there's no benefit for the content. They have all this data, all this tech, and the platform is rot with shit.

[-] x00z@lemmy.world 2 points 3 weeks ago

That's true. I guess I would only pay for a YouTube that is actually useful. "People want to block channels. Best we can do is 'I am not interested' and still show them."

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[-] Voroxpete@sh.itjust.works 13 points 3 weeks ago

Firefox with ublock origin for desktop and mobile. Grayjay for mobile (integrates Nebula too so you can get both your feeds at once). Android TV with FCast and Smart Tube Next for your TV. Never see ads again.

[-] mesamunefire@piefed.social 4 points 3 weeks ago

A/B testing is showing they are going after people with ad blockers: https://www.dexerto.com/youtube/youtube-is-apparently-punishing-ad-blockers-by-hiding-comment-section-3320581/ But your specific combo seems good.

[-] Voroxpete@sh.itjust.works 7 points 3 weeks ago

They keep trying. The adblockers keep winning. I've had my fair share of videos sometimes not loading, or regularly needing to update apps to keep up with Google's latest bullshit, but the minor glitches and headaches are worth it for all the time I don't spend staring at a greyed out skip button.

[-] Tangent5280@lemmy.world 5 points 3 weeks ago

Pretty sure several engineers from google itself might be contributors to some of them, fortunately.

[-] Voroxpete@sh.itjust.works 6 points 3 weeks ago

That genuinely would not surprise me in the slightest.

[-] archonet@lemy.lol 7 points 3 weeks ago

Wait, YouTube's idea of punishing ad-block is removing the most toxic, worthless part of the site?

Nobody tell them. Not one fucking word. We might even get them to remove Shorts, too, if we pretend this is a bad thing.

[-] Soulphite@reddthat.com 5 points 3 weeks ago

Please Google don't get rid of shorts! Especially the ones with the wonderful AI voice over and karaoke style closed captioning! Please don't do that! Or else I'll keep using adblockers.

[-] theunknownmuncher@lemmy.world 1 points 3 weeks ago

Why would I ever want to see youtube comments? Literally zero impact for me.

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[-] Zephorah@discuss.online 7 points 3 weeks ago

We need an alternative with people on it.

[-] cyberpunk007@lemmy.ca 3 points 3 weeks ago

Gotta start somewhere. Get on peertube.

Hell that's the reason I'm here and not on Reddit.

[-] frongt@lemmy.zip 2 points 3 weeks ago

You're people. What alternative are you using?

[-] brynden_rivers_esq@lemmy.ca 1 points 3 weeks ago

Nebula, means tv, and dropout =/ none will be the next YouTube but it’s nice to have options I guess

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[-] theunknownmuncher@lemmy.world 6 points 3 weeks ago

I often entirely forget that youtube and most of the internet is plagued with ads. It's a shock to use a family member's phone or laptop that does not have adblock

[-] Blackfeathr@lemmy.world 7 points 3 weeks ago

The Internet is practically unusable without adblock. Rawdogging the web you get a postage stamp sized amount of content bordered by flashing ads and video ads. No fuckin thanks homie

[-] Zotora@programming.dev 6 points 3 weeks ago

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[-] Siegfried@lemmy.world 5 points 3 weeks ago

Why still watching youtube?

Download your videos

[-] thermal_shock@lemmy.world 2 points 3 weeks ago

Firefox and u lock origin.

Smarttube on android tvs/media devices.

A dozen ways to avoid YouTube ads.

Fuck YouTube.

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[-] prole@lemmy.blahaj.zone 5 points 3 weeks ago

YouTube has ads?

[-] pyre@lemmy.world 3 points 3 weeks ago

what YouTube ads

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[-] slickgoat@lemmy.world 3 points 3 weeks ago

I set my VPN to Albania. Ads on YouTube are banned in Albania.

On the web, I be Albanian.

[-] Tollana1234567@lemmy.today 3 points 3 weeks ago

why not have UBLOCK origin.

[-] imetators@lemmy.dbzer0.com 3 points 3 weeks ago

I have recently had a funny discussion with a husband of my wife's friend. In short, he's not an IT guy but does run ad blockers on each browser and device as he can. He was wondering why people wont use ad blockers since it is trivial to install and even chrome uBO lite works well on youtube (dunno about that fact, I have migrated to FF as soon as they announced Manifest V3)

Normies just wont. It is just not what they do. And they are the majority.

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[-] Soulphite@reddthat.com 2 points 3 weeks ago

That's unfortunate for the content creators. I realize that majority of their revenue comes from ads, but this is probably going to drive viewership down. The average person doesn't have that kind of attention span anymore.

Ads are already a nuisance, making them unskippable will turn people away from the video especially if they also decide to go down the route twitch went of you having to physically be present and not minimize the ad. Creators already resort to their own product placement in their videos, which fortunately can be skimmed through. I just try to buy THEIR products to show support, if they offer.

Also, nothing makes me want a product less than intrusive annoying ads. That's a product I would steer clear of.

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[-] timeghost@lemmy.world 2 points 3 weeks ago

I recommend turning off the device completely when an ad starts. This not only works, but has improved my entire life.

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this post was submitted on 10 Mar 2026

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