Doesn’t help that they immediately updated their user agreement to avoid responsibility. Nothing says give our product a chance like that.
Honestly, even with really shitty notoreity and legal troubles, stock prices don't reach pennies without gross mismanagement of shares and offers.
Or have they just been unprofitable every quarter for years?
I don't trust them or anyone else with my data, let alone my DNA
Well someone's not getting reborn 200M years from now in Cenozoic Park.
Dun dun! Dun duuun! Dun-da daaa da-dun dun daaaah! flails silly human arms RAAAH!!!
"They do move in herds!"
That's why I prefer to let mosquitos bite me.
Mr. DNA‽ Where did you come from‽
Refreshing to have some sort of consequences for being negligent with people's data
Too bad the consequences are not prison.
Hear hear
No, they’ve been heading south for years. I would have loved for it to be a drop in response to the data breach, but this was just a company that was run incompetently.
Which data were they negligent with? I thought it was breaches on other sites that gave reused passwords.
Credential stuffing is a well understood part of the threat landscape that 23 and me negligently failed to account for, allowing hackers to access 7 million people's info after hacking only 14 thousand users.
There are still all kinds of things a company can do to mitigate at least some of this. New browser, new location, forced two-factor auth, etc.
For your entertainment:

If only they allowed more decimal points they could have been at 0.69420 !
Forward this to Elon Musk and he will make a buyout offer at that price.
Nah, he would puff himself up online and say he will buy it for $20 a share and then try and back out.
He would by at $69 just for the lols
Get ready for that data to be sold.
That's pretty much been their business model from day 1. If they didn't plan to sell it, there was no reason for them to keep it.
Yeah it was always going to come down to this. You can't make a lot of money on a business model that involves a selling something only once per customer. Eventually they were going to have to either charge money for data storage or sell what they had.
There was no "eventually". The whole point of their business was to sell it. They've been selling it since day one.
Exactly why I never even considered dealing with those DNA companies. They're a privacy nightmare.
You can reset your password a whole lot easier than resetting your DNA.
Isn't it already?
Fuck this company.
"Oh no, the consequences of my own actions!" - The CEO, probably
You think their self awareness is higher than I do
no
It was always a scam. Glad they are dying.
It will be interesting to see what the company that buys all their data will do with it.
Sell it to insurance companies for even more profit!
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