They're just chasing the money. No thoughts. Completely empty head. Just seeing Big Number Go Up and throwing themselves in afterwards. Nevermind that the mobile market is comically over-saturated or that mobile controls are notoriously dogshit or that crossplay consoles (like the Switch and the Steam Deck) appear to be opening up a ton of new handheld options.
Nope. We're going to sink another $10B into a knock off of Candy Crush and just hope we can break even on the tsunami of ads we plan to unleash in promotion.