Probably because he's not a "trad" guy at all? He's never really said anything about preserving conservative values, hell AFAIK he's never even said anything against queer people. He's basically just gone super hard on this power fantasy where he is in a crusade against Jewish people, the media, and everything he perceives to be holding him down. Fascists around him probably have put some other generically regressive ideas in his head, and I have no doubt he's a misogynist (see the SA allegations against him). But he's not exactly the bog standard "trad" fash, not even some of the variations of that ideology that are more common among Black people.